What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...
The Definition of SEO Growth Hacking
SEO growth hacking is a digital marketing methodology that uses different tactics and approaches to improve the current standing of a business in the eyes of search engines, be it Google, DuckDuckGo, Bing, etc. If a company’s organic traffic starts growing, or if their SERP rankings are...
Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth was much bigger than 100% in a year ;) It depends on the type of executives that you report to, our CEO Serguei Beloussov was never satisfied with our results. He was probably right pushing the...
This 2019 award sheds light on my far-reaching expertise in digital marketing and lead generation. My competencies span across Europe and North America for both B2B and B2C companies and include various economy sectors. — Andrei Iunisov, CEO, Iunisov.com
According to an expert at Forbes, it can be a challenge to consistently generate...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...