Key Takeaways
Discover key strategies of lead generation for technology companies.
Read on to learn the best lead generation channels and messaging.
In this article, you can discover real-life case studies that drove growth.
Top 5 changes in the lead’s journey for tech companies in 2024
Over the...
Key Takeaways
Multilingual PPC campaigns enable businesses to reach global markets.
Successful campaigns require localized keywords, culturally adapted ad copy, and high-quality landing pages.
Read on to learn how to drive better performance of your first multilingual SEM campaign.
The modern-day...
Key Takeaways
Account-based marketing (ABM) is a strategy that allows reaching high-value accounts.
ABM drives greater ROI for marketing and faster deal closing for sales.
Discover key tactics like aligning teams, personalizing outreach, and using multi-channel engagement.
There’s a secret to...
Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...