Key Takeaways
Successful LinkedIn ad strategies use formats like Sponsored Content or InMail combined with LinkedIn Lead Forms.
Read the article to find out real-world lead generation case studies of cost-per-lead reduction and improving the overall number of leads using LinkedIn.
LinkedIn is the most powerful...
Key Takeaways
Discover key strategies of lead generation for technology companies.
Read on to learn the best lead generation channels and messaging.
In this article, you can discover real-life case studies that drove growth.
Top 5 changes in the lead’s journey for tech companies in 2024
Over the...
Key Takeaways
Multilingual PPC campaigns enable businesses to reach global markets.
Successful campaigns require localized keywords, culturally adapted ad copy, and high-quality landing pages.
Read on to learn how to drive better performance of your first multilingual SEM campaign.
The modern-day...
Key Takeaways
Account-based marketing (ABM) is a strategy that allows reaching high-value accounts.
ABM drives greater ROI for marketing and faster deal closing for sales.
Discover key tactics like aligning teams, personalizing outreach, and using multi-channel engagement.
There’s a secret to...
Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...