Introduction to account-based marketing (ABM)
Selling B2B products or services directly to the buying center of the highest-value accounts that are the best fit for your business is a dream for practically any B2B marketer. However, a significant amount of marketing time is spent working with accounts that are less valuable,...
Is it possible to optimize your brand or website for ChatGPT?
Implementing some form of optimization for content during the rise of ChatGPT and similar large language models is becoming increasingly important as time passes, especially for highly competitive industries. While AI-supported search interactions can significantly improve a...
Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...
The Definition of SEO Growth Hacking
SEO growth hacking is a digital marketing methodology that uses different tactics and approaches to improve the current standing of a business in the eyes of search engines, be it Google, DuckDuckGo, Bing, etc. If a company’s organic traffic starts growing, or if their SERP rankings are...