Key Takeaways
These PPC strategies focus on targeting B2B audiences with paid ads on search engines and by remarketing after the first touch.
In the article, discover real-life case studies, where I increased the number of qualified leads and reduced customer acquisition costs.
Learn how to maximize ROI and...
What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...
Key Takeaways
Successful LinkedIn ad strategies use formats like Sponsored Content or InMail combined with LinkedIn Lead Forms.
Read the article to find out real-world lead generation case studies of cost-per-lead reduction and improving the overall number of leads using LinkedIn.
LinkedIn is the most powerful...
Key Takeaways
Lead quality improvements consist of improved targeting, website and content changes.
Read the article to get insights on strategies that improve lead quality for marketing and sales teams.
It’s a common situation in B2B digital marketing when there are tons of incoming leads, but the number of...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...