Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While PPC advertising for consumer (retail) businesses is relatively common, B2B lead generation through PPC is more complex. However, customer journeys of B2B prospects might contain search engines at some stage, making pay-per-click...
What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...
LinkedIn is the most powerful platform for online B2B lead generation. It has a massive audience of 850M+ business professionals, focuses on business-related connections, and offers many tools for quality lead generation and nurturing. In this article I will explore some ways to use LinkedIn as a lead generation tool for B2B businesses...
It’s a common situation in B2B digital marketing when there are tons of incoming leads, but the number of opportunities created from them is relatively low. This is where the topic of lead quality and qualification comes in.
According to the TOPO Demand Generation Benchmark Report 2021, 62% of respondents have cited focusing...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...