International Website Optimization Methods

Brands can expand their international search presence in a variety of ways. For example, they can create a region-specific separate domain hinged in a specific region or country. In this case, the URL structure can have the country code after the brand's name.

Companies can also create one international domain. Subsequently, from this domain they can have multiple directories for each language. Examples include .com, .org, or .net.

The technical part of your website must also be optimized. Google and other search engines use several technical aspects to deliver localized content to the respective country instead of canonicalizing it and ranking only English pages. 

Building a solid link profile that points to your site or a particular web page is as essential for 'standard' search optimization as for international SEO. However, the global linkbuilding is much more nuanced. Search engines may rank your website in your target country higher if the backlink profile has sufficient links from sites in that country.

You could be a large business in Europe that wants to expand its horizons to America or a small business in North England looking to target a new location. Many factors can positively impact your SEO if done right and negatively affect it if rushed or done incorrectly.

A multi-site outlook that differs from one country to another can significantly impact your digital marketing master plan in the long run. A thorough strategy can help mitigate these ramifications.

Why Should I Care About Going Global?

Going global is necessary for any business to grow internationally. At some point, you'll want to expand your brand to new territories. However, setting your website up for worldwide growth can be challenging if you have not not practiced the global SEO. That's where a reliable expert comes in. The process will be smooth and cost-effective under my guidance, but before we begin, I must learn more about your business, including the niche and search competitors. From there, I can formulate a bespoke international SEO strategy with targeted ranking opportunities that boost your visibility quickly.

What Are the Primary Benefits of International SEO?

Target Untapped Markets

Any business that wishes to expand its global market reach must invest in international SEO. By leveraging this, brands can craft experiences that are unique to specific language needs and better address the cultural norms of each region. When deployed right, global SEO facilitates a connection and a sense of trust between the brand and its new customers. 

Unleash Potential

International SEO is also important for businesses with the ability to command unserved markets. It can collapse borders and language barriers, and ultimately give brands the much-needed transnational exposure. Overall, by penetrating international markets brands can expand their customer base, boost sales and profits. 

Acquire Important Data

In addition to increasing your site’s visibility, global SEO can help you get the specific data to make more informed resolutions. For instance, by marketing to a broader audience, you can obtain a bigger dataset of website visitors. As a result, your research may present a clearer picture of your website's performance.

How to Perform International SEO: Things to Consider

Keywords Between Regions

You might need more keywords than your original list for international SEO. For instance, you may rank high for some keywords in your locality. However, these keywords need strategizing and expanding to be helpful in a global market.

Keywords differ between regions. Thus, you'll be required to conduct a local keyword research customized for each location. In addition, you must focus on a local strategy. The region and language will affect the search behavior surrounding your keywords, especially for multilingual countries like the USA, Belgium, Switzerland, and others.

A successful international SEO policy focuses on how various regions search for your products and services. That's where a global SEO expert comes in, as they have the right tools and experience to advise on this.

Helpful and Original Content Across Countries

Helpful, unique, and authoritative content is critical in your international marketing strategy. Translating content requires creativity and technical expertise to meet users' needs and Google's E-E-A-T requirements for quality content.

Sometimes, using auto-translate tools can be tempting. But you'd instead hire experienced translators and native-speaking content writers. Human-translated content with proper grammar and diction in the target language is viewed, according to my experience, as original. However, using auto-translate tools without proofreading can cause you problems and jeopardize your site's SERP rankings.  

Mobile-Optimized Website and Content 

Search engines like mobile-optimized websites. Also, international SEO requires a highly optimized site for desktop and mobile users. That said, there are several critical factors you must consider before going global:

• Content design: Structure the content based on how users will likely engage with your site. Ensure readers can understand your content hassle-free and users can navigate your site easily. 
• Website speed: Both users and search engines love websites that load content fast from all geographical locations. Leverage CDN networks to succeed with this.  

Remember the Hreflang Aspect

Hreflang is a crucial tool when using different languages on your site and when targeting several locations with them. It tells the search engine what languages you're using on a page and what locations are they made for. By including the hreflang attribute in second-language content, you've created an alternative version of your website's pages. That can lessen the bounce rate and improve the user experience. 

Monitor and Measure Your Results

Monitoring and measuring your campaign results is as vital for global SEO as for the local one. Accurately tracking your local rankings and traffic by region is one of the best ways to measure success when you begin international SEO activities.  

The Right Talent

Conceptualizing and building a solid international SEO strategy is challenging. Expanding into global markets requires much thought, care, and investment of resources. 

Before going global, business owners should determine whether to rely on the in-house team or hire an SEO consultant or agency. You can carry this out in-house if you have a large internal marketing team to support and maintain your translation and execution efforts. However, in most cases, an outsourced international SEO specialist has the expertise and tools needed to create and execute a global SEO strategy. 

Google My Business Account

Google My Business (GMB) is one of the ingredients for a successful local SEO master plan. It's something you must incorporate into your global strategy as well. When expanding locally, domestically, or internationally, search engines use GMB's presence to indicate your brand's legitimacy. GMB also makes it easy for users to interact with your business and find the information they need from you. Besides, GMB gets you a place in the map pack, which positively impacts your position on the SERPs.

The Cost of International SEO

Each international SEO project is unique. Thus, the prices vary depending on the number of regions targeted and the languages involved. The authority levels of general competitor websites are another major determinant of global SEO costs.