Key Takeaways
Improving your Microsoft AppSource listing can significantly increase referral traffic and conversions.
Key tactics include optimizing profiles, keywords and high-quality visuals to highlight your product's value.
Customer reviews, ratings and case studies build credibility and drive more...
Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth was much bigger than 100% in a year ;) It depends on the type of executives that you report to, our CEO Serguei Beloussov was never satisfied with our results. He was probably right pushing the...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...