Key Takeaways
Lead quality improvements consist of improved targeting, website and content changes.
Read the article to get insights on strategies that improve lead quality for marketing and sales teams.
It’s a common situation in B2B digital marketing when there are tons of incoming leads, but the number of...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...
Key Takeaways
Improving your Microsoft AppSource listing can significantly increase referral traffic and conversions.
Key tactics include optimizing profiles, keywords and high-quality visuals to highlight your product's value.
Customer reviews, ratings and case studies build credibility and drive more...
Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth was much bigger than 100% in a year ;) It depends on the type of executives that you report to, our CEO Serguei Beloussov was never satisfied with our results. He was probably right pushing the...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...