This 2019 award sheds light on my far-reaching expertise in digital marketing and lead generation. My competencies span across Europe and North America for both B2B and B2C companies and include various economy sectors. — Andrei Iunisov, CEO, Iunisov.com
According to an expert at Forbes, it can be a challenge to consistently generate...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...
What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...