Most companies do not need a fractional CMO because they are missing another senior marketer. They need one because the way their customers buy has changed faster than the way their marketing works. Let me explain what I mean.
A few years ago, the typical B2B journey was relatively easy to understand. A potential customer searched Google,...
What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...
We are living in an era where AI is redefining how people discover and engage with content online. The future of search is currently shifting from keyword-driven results in the form of links to publisher websites to conversational, context-aware answers provided by several AI search platforms. ChatGPT stands as a major transformative tool in a...
How to Navigate the 2025 GEO Tools Market?
The Generative Engine Optimisation (GEO) landscape has evolved significantly since the mainstream adoption of ChatGPT. Unlike traditional SEO tools that focus specifically on search engine rankings, GEO tools aim to optimize content for AI-powered answer engines like...
Executive Summary
Digital marketing competitor analysis helps businesses find hidden and low-cost opportunities to outpace competitors.
Not only can you get insights about SEO, social media, and paid advertising, but also sometimes it's possible to count conversion rates of your competitors.
Discover how this...