What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...
The Definition of SEO Growth Hacking
SEO growth hacking is a digital marketing methodology that uses different tactics and approaches to improve the current standing of a business in the eyes of search engines, be it Google, DuckDuckGo, Bing, etc. If a company’s organic traffic starts growing, or if their SERP rankings are...
Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
Key Takeaways
These PPC strategies focus on targeting B2B audiences with paid ads on search engines and by remarketing after the first touch.
In the article, discover real-life case studies, where I increased the number of qualified leads and reduced customer acquisition costs.
Learn how to maximize ROI and...
What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...