Cipherpoint Limited (ASX:CPT) provides solutions that help businesses and governments identify, protect, and control access to sensitive information. Cipherpoint solutions restrict access to sensitive content to IT administrators and makes it difficult to steal or misuse information, rather than protecting the devices that store information. With offices and customers in Australia, Europe and the US, organizations around the world rely on Cipherpoint products to protect their most sensitive data.
This 2-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising, email lead nurturing and account-based marketing techniques. The target regions for marketing activities include: DACH, Nordics and ANZ regions.
In only 1 year I was able to increase the number of leads from up to 5 per month to 100+ per month. With the average 6-12 months sales cycle the customer has also added the number of high-quality opportunities. The daily organic SEO traffic has also grown by 10 times.