Bacula Systems – Enterprise Backup Software

This five-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing, and account-based marketing techniques. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America.

We tripled (+300%) the number of leads in only one year and added +150% to the number of opportunities during the second year. For the last five years we’re continuing to grow the amount of qualified leads and opportunities, successfully competing with the hugest IT companies like IBM, HPE, DELL, EMC, Veeam, and others. Our SEO rankings and organic traffic are growing for the target keywords.

Quick facts:

1) Our Google Ads campaigns deliver leads with 3x times lower cost per lead compared to the industry average;

2) The sophisticated SEO optimization and linkbuilding strategy brought us to 100% visibility in Google for all enterprise backup-related searches;

3) Our Linkedin Ad Campaign was awarded for the best conversion rate by the LinkedIn team in their case study section.