Top 5 Digital Marketing One-Day Workshops & How to Select One

Date : January 8, 2025 By Andrei Iunisov

Digital marketing is growing at an incredibly fast rate and being on top of the latest trends and strategies is essential for businesses. One-day workshops function as time-efficient avenues used by businesses to obtain practical insights on how to enhance their digital marketing strategies, improve work processes, and attain KPIs.

Benefits of Digital Marketing Workshops

Digital marketing workshops provide businesses with a number of advantages that goes beyound beyond basic skill-building. They help create an opportunity for teams to establish alignment on joint digital marketing objectives and work together on execution strategies in a well-structured environment.

Workshops also bring creativity by introducing the participants to new perspectives, tools, and trends. The facilitation of environments that help to monitor industry changes is nearly unachievable when working during the regular daily routine.

In addition, one-day workshops function as a great solution for businesses that intend to remain competitive while saving costs at the same time. These sessions, be it virtual or in-person, serve to improve your company’s digital marketing capabilities, and as a result, contribute to long-term growth and success. 

Why Does Your Company Need a Workshop?

Irrespective of the size or industry, every company is required to ensure that its digital marketing strategies are in alignment with the current trends set by Google, OpenAI, Microsoft, and other tech giants that provide tools and shape digital marketing methodologies. Digital marketing workshops handle both strategic planning and bridging of specific knowledge gaps in areas such as SEO, social media, pay-per-click advertising, conversion rate optimization, and web analytics. In my experience, these workshops are of great advantage for businesses that are looking to:

1. Launch new products or services 
2. Train new recruits or build brand-new teams 
3. Adapt their digital strategies with responses to market shifts 

As we have already established, workshops do not only serve in building execution strategies or equipping employees with up-to-date skills, they also help to encourage innovation by exposing them to resources such as new digital marketing tools, modifications in Google or Bing algorithms, and insights through a trainer’s most recent experience and personal case studies. For smaller businesses that do not have their own dedicated digital marketing teams, workshops such as these present a cost-efficient opportunity to gain managerial expertise as well as the knowledge required to hire and efficiently manage the best digital marketing agencies or freelancers.

How to Select the Right Workshop for Your Company

First, you need to determine your team’s need:

• Assess if the focus is centered on crafting a new digital strategy or improving the pre-existing one, or rather if the objective is related to improving the situation in any specific digital marketing domain.
• Clearly define your goals using the SMART criteria to narrow down workshop options.

Afterwards, consider the workshop format. There are two viable options to choose from:

Virtual workshops

• Provide flexibility and accessibility
• Suitable for remote teams 

In-person workshops 

• Ensure a more engaging experience 
• Provide opportunities for face-to-face networking

Virtual workshops have gained a lot of attraction as a result of their convenience. They remove travel costs and allow participants to join from anywhere. In addition, several virtual workshops provide recordings, making it possible for attendees to revisit the materials whenever they see fit. In-person workshops also have their own unique advantages. They encourage collaboration, and most times, include hands-on activities that are more effective in a physical setting. Ultimately, the choice of workshop depends on your team’s preferences, budget, and the type of learning environment you expect will yield the best results. 

The next step after creating the initial list is to research the workshops:

• Go through the agenda to be sure it aligns with your business goals (or make certain that the agenda can be customized for your purposes).
• Examine the verified reviews and testimonials on independent platforms to measure quality.

Of course, the workshop content is not the only factor that guarantees success. The facilitator’s expertise is equally as important, and to check it requires that you:

• Go over the credentials and professional experience of the workshop leader (or leaders, if there are more than one).
• Ensure that they possess a proven track record in the exact area your team intends to develop.

Cost assessment is another factor worthy of consideration during the decision-making process:

• Compare the price of the workshop with the potential benefits it could bring to both your team and business.
• Assess if the workshop fits within your marketing budget.

Research has shown that workshop facilitators, who don’t bother about participants minutes after they have finished, won’t improve business ROI. Therefore, it is also important to look out for workshops that offer follow-up resources:

• Search for workshops that offer additional materials, tools, or ongoing support after the session.
• Confirm that there are actionable takeaways that can be implemented immediately (I like to call them low-hanging fruits).

Lastly, when choosing workshops, consider the size of your team, scheduling, and time commitment.

• Ensure that the workshop is capable of accommodating the number of your participants attending
• Check if the workshop fits within your team’s availability
• Ensure that the duration and timing of the workshop are in alignment with your workflow in order to cut down disruptions.

What Should Be Included in a Digital Marketing Workshop?

Workshops Focused on Improving Overall Digital Marketing Performance

These workshops are created for teams in search of a broad, strategic overview of digital marketing. They go over a range of channels and techniques to help enhance your company’s digital marketing efforts as a whole. For instance, workshops like ‘’Digital Marketing 360: A Complete Refresh” and ‘’Building a Winning Digital Marketing Strategy’’ offer a holistic review of the current marketing efforts, helping participants highlight areas that need to be improved across PPC, SEO, social media, email marketing, and web analytics. Sessions such as this stress the importance of building a cohesive digital marketing strategy that aligns with your business goals and effectively integrates different channels.

The objective of these workshops is to provide quick wins and implementable insights, which give participants the tools and strategies to improve their overall performance across every digital platform. They also provide a well-rounded guide on how to develop and implement a well-integrated digital marketing plan.

Workshops Focused on Mastering a Specific Digital Marketing Domain

On the flip side, workshops that are dedicated to mastery of a specific skill are known to be more focused and in-depth, thereby creating the opportunity for their participants to become experts in one area of digital marketing. For example, workshops like ‘’SEO In A Day: Boost Your Search Rankings’’ or ‘’PPC Ads In Action: Google & Beyond’’ are custom-made for teams that are seeking to improve their expertise in SEO or paid advertising. These sessions offer in-depth knowledge about the technical aspects of SEO, examples of which include keyword research, on-page optimization, link-building, PPC campaign management, budgeting, and performance analysis.

By focusing on one specific skill, these workshops make it possible for participants to acquire a deeper comprehension of the subject and directly implement it in their campaigns. They are perfect for teams or individuals who wish to gain mastery of the use of specific tools and tactics with clear outcomes and hands-on practice. 

Both approaches have valuable and unique insights to offer, therefore it is important that your choice of workshop should be made based on your team’s immediate needs. You have to determine whether your business requires a strategic overhaul or a focused expertise in a specific area of digital marketing. 

Who Should Conduct the Digital Marketing Workshop?

The success of a workshop is highly dependent on the level of expertise the trainer possesses. Industry professionals, marketing consultants, and academic instructors with real-world experience are examples of suitable choices. Seek out trainers who are experts with a proven track record, testimonials, and the ability to tailor content to your company’s needs in order to guarantee the participant’s engagement.

Digital Marketing Experts

• Who They Are: Professionals with a verified track record in digital marketing strategies, tools and techniques.
• Why Choose Them:
  • They have practical experience from working for diverse clients.
  • They are capable of providing real-world examples and case studies.
  • Proficient in handling challenges that are specific to your industry.

Industry Practitioners

• Who They Are: Marketers who are currently working in positions such as CMO, Head of Digital Marketing, Digital Strategist, or other related roles.
• Why Choose Them:
  • They are up-to-speed with the current trends and tools
  • Capable of providing valuable insights into the latest industry practices
  • Ability to share practical & implementable advice 

Trainers and Educators

• Who They Are: Professionals who have experience teaching digital marketing concepts, especially in corporate and academic environments.
• Why Choose Them:
  • They are capable of simplifying complex topics for different kinds of audiences
  • Experienced in structuring workshops in order to ensure maximum engagement
  • They make provisions for formal learning materials and certifications 

Agency Leaders

• Who They Are: Founders or top executives of marketing agencies.
• Why Choose Them:
  • They possess practical experience in building and scaling marketing strategies for multiple clients
  • Provide actionable insights into managing campaigns across different industries and platforms
  • They share best practices from different successful projects 

Choosing the Right Workshop Facilitator

The selection of the right workshop facilitator is very crucial. This is especially because the facilitator is a major determinant of whether or not the workshop would be engaging, informative, and aligned with your team’s goals. Here are some tips I would recommend that you go through before creating a short list of candidates.

• Confirm that the candidates possess relevant knowledge and experience in the topic of the workshop.
• Check their communication skills and ability to simplify complex topics. 
• To verify expertise, go through their previous work, look for client testimonials, sample workshops, or training credentials. 
• If achievable, select an individual with experience in your industry or target market.
• Lastly, review their teaching style, and if there are videos or other demo materials available.

What To Expect As The Outcome

As a result of attending a digital marketing workshop, your team stands to gain valuable insights and practical skills tailored to your company’s needs. Participants are expected to leave with a clear understanding of how to align digital marketing efforts with their business goals. They should have a roadmap for enhancing their overall performance or a specific skill set, depending on the workshop’s area of focus.

Corporate workshops help to create a shared understanding of digital marketing goals and strategies. Teams are found to be more confident when working together on integrated campaigns. When done right, you are expected to get a better comprehension of ROI and metrics. Participants will also learn how to track and measure the success of their marketing efforts with the aid of analytic tools and KPIs. They will equally gain access to templates, guides, and insights into their industry’s best practices.

Top 5 One-Day Digital Marketing Workshops

Featured Workshop from Iunisov & Partners

This workshop is a versatile training that is custom-designed for business owners and heads of sales, marketing, digital marketing, and PR departments. It is not just another course that covers only the digital marketing essentials (SEO, PPC, social media, and others). In addition to discussing all the channels, this workshop enables you to learn how to effectively develop an integrated digital marketing strategy, and select appropriate channels, content formats, and messaging. Furthermore, it trains the participants on how to select contractors, hire freelancers, and monitor their performance without knowledge of the details.

“Since I started with digital marketing in 2006, this channel has transitioned from being only used by early adopters to one of the most effective ways to generate leads, increase new sales and repeat business. In this regard, the fierce levels of competition among paid advertisers and in organic media lead to a massive increase in digital marketing costs. At the same time, the algorithms of search engines and AI-based large language models are becoming more challenging to conquer and get visibility. As a result of this burden, C-level managers and marketers can’t properly plan the digital strategy in the ever-changing 2025 landscape, struggle to design websites that rank and convert simultaneously, miss allocating budgets to the most efficient acquisition channels, and most importantly, have trouble assessing the ROI and attributing success of their strategies” , – Andrei Iunisov.

To overcome these difficulties, I created my own one-day marketing training. Here is the master program that can be customized to suit your specific business goals.

Block 1. Internet marketing as a customer acquisition tool. A guide to creating a multichannel digital marketing strategy for a particular business?

• 2025 digital marketing difficulties in saturated markets 
• B2B vs B2C digital marketing strategies 
• Major hurdles in compiling multichannel strategies with agencies 
• My personal career case studies analysis
• Mini-training: “Crafting a multichannel strategy for B2B business”

Block 2. Website development: how to create an effective one from scratch, modernize the existing and improve the efficiency? 

• Examples of sites and the business goals they achieve
• Conversion funnels – guide to designing websites that maximize conversion rates?
• Creating efficient landing pages without making errors (examples from experience in my career)
• Technical aspects of website development (platform, page speed, search indexing and more)
• Who should create the website and how to find a dependable development partner?
• Mini training: “How to accept the website that was recently developed by the agency? Evaluating the quality of the newly created site’’
• The major sections of modernizing the existing website. What can be utilized when you already have a site and need to update it?
•   2025 innovations: AI-driven personalization, voice interface, optimization for AI-based search engines, and more 

Block 3. Acquisition: How to attract the right visitors to your website?

• Organic SEO & content marketing 
• Paid search advertising 
• Paid display and remarketing
• Organic social media (including the ones known as “emerging” and “dark social”)
• Paid social advertising
• Affiliate and referral 
• Google Business and Maps (location-based advertising)
• AI-based search engines  

Block 4. Web analytics. How to measure and improve the effectiveness of websites and acquisition campaigns?

• KPI system for specific digital marketing strategies 
• Which web analytics systems should be used for KPI monitoring?
• Avenues of working with web analytics data (segmentation, trend analysis, and more)
• Identifying inefficient website pages with post-click analysis
• Assessing the quality of traffic 
• Evaluating the abandonment of multi-step processes (shopping cart, forms, calculators, etc)
• Mini training: “Analyzing website and campaign’s effectiveness using Google Analytics, Microsoft Clarity, and Google Search Console”

This program is very flexible. There are times when I decide to cover lead generation models, product messaging, content strategies, or other subjects during my workshops. These decisions are made solely based on the customer’s objective, however, the main goal is to provide information on these 4 important aspects: strategy, website, channels, and analytics.

Pricing: Please request the price directly at https://iunisov.com/#contact. 

My name is Andrei Iunisov, and since 2006, I have been involved in digital marketing for the fast-growing software company Parallels in the USA. In 2009, I discovered one of the first Google-certified web analytics agencies in CIS known as WebProfiters. My client list included many renowned B2B and B2C companies in the region, including Kaspersky, Acronis, Peretz (DTV) TV channel, Rencredit Bank, INCOM real estate agency, KOMUS e-commerce retail, Panasonic, Beeline, MTS and Megafon telcos, X5 Retail Group, IVI online cinema, RS Insurance, TravelMenu, Spirax Sarco, Korpus Prava legal, BKC International House, Danhaus, Severstal steel, Buderus, BIIKS drilling, Advance Capital, Fast Lane Ventures and several others.

In 2014, the agency was sold to the biggest independent digital marketing group in Russia – iConText Group. Since 2016, I have offered individual digital marketing services to various companies around the world. Here you will find my 27 verified customer reviews listed on the Clutch – https://clutch.co/profile/iunisovcom#reviews.  My in-depth industry expertise enables me to help businesses start generating leads immediately with a predicted cost-per-lead, and without needing to go through time-consuming experiments. It has also helped me to quickly increase SEO traffic using minimum budgets. 

My extensive speaking experience started back in 2008. Here is a list of some of my most notable performances:

• Presentation for Russian Internet Forum (2011);
• Presentation for Internet Business Conference (2011);
• Presentation for 1C Bitrix Conference (2011);
• Presentation for eTarget (2011);
• Presentation for SEO Optimization (2011);
• Presentation for Russian Marketing Week (2013);
• Presentation for eTarget (2013);
• Panel Discussion for Bitrix Partner Conference (2013);
• Presentation for YacC (2015); 
• Presentation for Brands & Business IPSA (2019); 
• Presentation for Internet for Business (2010); 
• Presentation for Russian Digital Week (2010);
• Presentation for Russian Internet Forum (2010);
• Presentation for Online Commerce (2010); 
• Presentation for Website (2010);
• Presentation for Design and Advertising (2010);
• Presentation for Website (2012);
• Presentation for eTarget (2012);
• Presentation for 8P eCommerce & Mobile (2012);
• Presentation for Russian Internet Week (2008);
• Presentation for International Software Development Forum (2008).

My certifications include Google Search Ads Certification, Google Display Ads Certification, Google Video Certification, Google My Business Certification, Google Ads Apps Certification, Google Ads Creative Certification, Google Ads Measurement Certification, Google Analytics Certification, LinkedIn Marketing Insider Certification, Twitter Web Traffic Campaign Specialist and others listed on my LinkedIn profile.   

My professional awards include the 2023 Clutch Global award, 2024 TechBehemots’ best SEO, PPC & digital strategy, top freelance SEO in 2023 by Clutch and others. 

1. Marketing Nice Guys 1-Day Corporate Marketing Training

This tailor-friendly workshop serves marketing teams by refining strategies and tactics across important topics such as SEO, social media, email automation, analytics, and more (you can select up to 6 blocks from the list of 12). Using the proprietary PATIO framework, participants in this workshop have a chance to understand how to align channels to achieve better ROIs and sustainable success. The engagement session features real-world examples, tactical insights, and resources such as session recordings, presentations, and certificates. They also possess very flexible delivery options that ensure they fit any team’s schedule.

Pricing: The current price (Jan. 2025) is $999.

2. Bizzy Bizzy Creative 1-Day Digital

This engaging, one-on-three digital marketing expert session is equipped for marketers, start-up founders, and entrepreneurs who intend to enhance their digital strategies. Over the course of a single day, participants get to work with 3 expert strategists to restructure efforts in their own social media, SEO, email marketing, and content creation.

At the end, participants leave the workshop with valuable resources, including analytics, SEO keyword research, helpful videos, cheat sheets, and a comprehensive digital marketing plan to ensure future success.

Pricing: Please request the price directly at https://bizzybizzycreative.com/contact-us/. 

3. Syracuse University’s Whitman School of Management Digital Marketing Workshop

This intensive, half-day (9 am – 12 pm) workshop provides a comprehensive overview of important digital marketing concepts and tools. Participants stand to acquire practical experience in aspects such as web design, SEO, PPC advertising, email marketing, social media strategies, and website analytics.

The course is designed to equip attendees with the skills needed to develop effective digital marketing strategies that help drive traffic, generate leads, and increase conversions. Additionally, trainees gain access to learn how to optimize web pages, measure success using analytics, create targeted SEO and PPC campaigns, and also design impactful social media and email marketing efforts.

Pricing: the current price (Jan. 2025) is $399. 

4. NYC Career Centers Digital Marketing Training

This is a 6-hour practical workshop, made available by Noble Desktop school in NYC or live online. It features an important introduction to digital marketing, covering important skills and strategies required to succeed in online promotion. In this workshop, participants will learn how to drive traffic, generate leads, and optimize campaigns making use of tools like Google Ads and Google Analytics.

The course covers basic topics which include how to create a digital marketing strategy, set up Google Ads campaigns, build an email marketing list, and interpret data with Google Analytics. It is equipped for people who are just starting out with digital marketing and are in search of practical knowledge that can be directly implemented to enhance Internet marketing efforts and drive business success.

The workshop offers participants certificates that can be shared on LinkedIn. It has no upfront knowledge requirement except for basic computer skills. To help participants scale through and graduate, there are recordings and a free 1-year retake option.

Pricing: the current price (Jan. 2025) is $325. 

5. Eventbrite’s Internet Marketing Fundamentals in Alexandria, VA

This one-day workshop is specifically created for business owners and marketing professionals who intend to understand the essentials of Internet marketing.

Key topics covered include:

• SWOT analysis for marketing
• Real-time marketing and brand management
• Social media marketing strategies
• SEO basics and website optimization
• Capturing leads and managing campaigns
• Other Internet marketing methodologies

The course also trains participants on how to optimize content for business growth and offers practical tools for marketing research, website analytics, and campaign performance tracking. The sessions are conducted both online and in-person and it lasts the whole day (9 am – 5 pm) in a classroom with food and beverages included in the price. Certification is made available after completion. 

Pricing: the current price (Jan. 2025) is between $595 and $795, depending on the time of purchase. 

Conclusion

Digital marketing workshops provide significant value for businesses that are seeking to improve their online presence and capabilities. For better results, companies are encouraged to carefully consider their needs, choose between virtual and in-person formats, and select adequate facilitators with relevant industry experience. The major factors for success include aligning workshop content with your business goals, confirming the trainer’s expertise, and focusing on implementable takeaways. Whether you are in need of a broad strategic overview or specialized skill development, these workshops are capable of providing cost-effective solutions for staying competitive in the fast-evolving digital world.