What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...