Enterprise lead generation has become one of the most critical factors for business growth in recent years. The ability to generate and nurture high-value enterprise leads is an incredibly valuable asset in an environment as competitive as the modern B2B landscape. The goal of this comprehensive guide is to explain enterprise lead generation as...
It’s a common situation in B2B digital marketing when there are tons of incoming leads, but the number of opportunities created from them is relatively low. This is where the topic of lead quality and qualification comes in.
According to the TOPO Demand Generation Benchmark Report 2021, 62% of respondents have cited focusing...
Top 5 changes in the lead’s journey for tech companies in 2024
Over the last few years, the widespread adoption of innovative digital technologies has become one of the most significant factors in transforming the lead’s journey in the tech industry. Another factor that has contributed to the same change is a significant shift in consumer...
Digital marketing competitor analysis: the definition
The process of actively analyzing and researching competitors and their strategies within a specific market is called marketing competitor analysis (or competitive analysis). It plays a significant role in multiple crucial processes within a company, such as marketing and sales...
Nowadays, tech companies, especially high tech startups, face an unprecedented challenge: standing out in increasingly saturated markets, where inbound marketing strategies play a crucial role. As an example niche, with over 8000 martech solutions available as of 2024 and new SaaS companies launching daily, the tech sector is noisier than...