Leading Web3 SEO Agency: Professional SEO Solutions for Your Web3 Website

Date : December 24, 2024 By Larisa Avagyan

Key Takeaways

• Web3 SEO agencies focus on optimizing crypto, blockchain, DeFi, NFT and DAO websites for search visibility and organic traffic.
• Web3 SEO possesses significant challenges and differs a lot from traditional SEO, that’s why finding the right agency with proper niche knowledge is the key to success.
• Read the article to learn how to find such agencies, what criteria to use and how to choose the best one for your project.

The next generation of the internet, also called Web3, is changing the way businesses operate online. Web3-powered projects, decentralized technologies, blockchain-based systems and tokenized ecosystems have unique requirements for an SEO strategy to set them apart in such an ever-evolving space. That is why there is a need for specialized web3 SEO agencies that focus on getting your project seen by the target audience while tackling the peculiarities of this nascent industry. 

Web3 is all about visibility. Most of the projects strongly market themselves online, so as to attract investors, users and collaborators. SEO can help Web3 projects rise above the noise and connect with their target audiences by improving their rankings on search engines. Also, having strong visibility builds credibility. High placement conveys an air of trustworthiness to the Web3 audience, which makes this especially important for the blockchain space that is rife with scams and disinformation. SEO also enables educational outreach, helping users discover and engage with substantive material about your project from trusted sources and inspiring them to know more. 

What is a Web3 SEO Agency

Web3 SEO agency is a company that specializes in search engine optimization for Web3 projects. Unlike traditional SEO agencies, these specialists know how to get the most out of the decentralized web, optimizing as much for blockchain-based search engines like Presearch, privacy-focused ones like Brave as for regular Google or Bing search.

Web3 SEO agencies promote projects like dApps, cryptocurrencies and exchanges, NFT marketplaces, metaverse and other web3 platforms. These agencies develop SEO strategies that are aligned with Web3 standards, irrespective of the project type, be it DeFi, GameFi, NFTs or crypto.

What Do Top Web3 SEO Agencies Offer

A Web3 SEO agency is more than just an organic traffic generation method for your website. Such agencies usually function in the intersection of blockchain technology and digital marketing space. Typical responsibilities of such companies involve researching relevant keywords, writing useful content that educates and engages the Web3 community and making the website SEO-friendly from a technical perspective. In addition, they also generate links to your project from authoritative Web3 and blockchain websites, giving your project authority and trustworthiness. Such companies also know how essential credibility is in the web3 world and use tactics such as publishing technical papers or gaining endorsements from reputable sources to spread their name. In summer, these agencies also assist in obtaining visibility in generative engines like chatGPT, Perplexity or Google AI Overviews for your web3 project.

Services Offered by Leading Web3 SEO Agencies

Top Web3 SEO agencies provide an all-encompassing range of services that cater specifically to the unique requirements of blockchain and decentralized projects:

• Keyword research in the blockchain, DeFi and other niches;
• Writing blogs, whitepapers and tutorials for your project;
• Technical on-page SEO: optimizing crawling, indexing, look in SERPs, compatibility with blockchain and working with the DApp.
• Off-Page SEO: building links from relevant blockchain,cCrypto or Web3 websites to boost domain authority and face down mentions in relevant press releases.
• Providing analytics on user behavior and SEO metrics from analytical tools suited for traditional and Web3 platforms.

Differences Between Web3 SEO Agency vs. Traditional SEO Agency

Web3 SEO is very different from traditional SEO, because it is geared toward unique audiences that are highly interested in crypto and blockchain-based platforms, as well as decentralized search engines. Web3 search marketing strategies include a deep understanding of the technical nuances of blockchain protocols, optimizing the content relating to smart contracts and utilizing token incentives to encourage user participation. While traditional SEO has certain well-defined practices, Web3 SEO methodology is much less defined, meaning there are tons of new approaches to experiment with and measure your ranking impact. 

With this being said, web3 search optimization introduces several criteria for successful agencies:

• Web3 SEO agencies need to find copywriters who are able to produce in-depth coverage of subjects like inner workings of technical blockchain, smart contracts, consensus mechanisms and tokenomics. 
• Generating quality backlinks and mentions from relevant high-authority websites in the web3 niche can be difficult and resource-intensive, and successful web3 SEO agencies need to have solutions for this situation.
• Google has much higher quality standards for YMYL content (to which some crypto investments, regulation and other web3 projects may adhere), and achieving high rankings in Google will require establishing strong EEAT (Experience, Expertise, Authoritativeness and Trustworthiness), which is what SEO agencies need to know how to do.

Best SEO Strategies for Web3 Projects

Performing Keyword Research on Web3 Projects

When conducting keyword research for Web3 projects, a thorough grasp of technical  terminology is essential. Web3 audiences seek very niche-specific terms, such as “smart contract development,” “yield farming strategies” or “DAO governance tools.” Sometimes regular keyword research tools might show zero search volume, but such keywords can still be found by utilizing niche forums, technical whitepapers and industry reports. Long-tail keywords that speak the language of the user’s intent — “how to create an NFT collection,” for example — will do a better job of pulling in engaged users, thus driving quality traffic to your platform. Search queries like “best layer-2 solutions for Ethereum” or “blockchain interoperability protocols” may be highly targeted niche queries, designed to help your users find your in-depth, actionable information. Here are some groups of web3 seed keywords for your research:

Blockchain Technology

• Smart contracts
• Layer-1 and Layer-2 blockchains
• Blockchain scalability
• Consensus mechanisms (e.g., PoS, PoW)
• Interoperability solutions

Cryptocurrency

• Token listings
• Cryptocurrency wallets
• Crypto trading strategies
• Stablecoins and altcoins
• Bitcoin and Ethereum-specific terms

Decentralized Finance (DeFi)

• Yield farming
• Liquidity pools
• Decentralized exchanges (DEXs)
• Staking and lending platforms
• DeFi risks and strategies

Non-Fungible Tokens (NFTs)

• NFT creation tools
• NFT marketplaces
• Digital art and collectibles
• NFT gaming
• NFT royalties and licensing

Decentralized Autonomous Organizations (DAOs)

• DAO governance
• How to create a DAO
• DAO funding mechanisms
• Voting systems for DAOs
• Community engagement in DAOs

Web3 Development

• Blockchain development tools
• dApp development frameworks
• Writing and deploying smart contracts
• Web3.js and Ethers.js
• Testing decentralized applications

Security and Privacy

• Blockchain audits
• Wallet security best practices
• Decentralized identity solutions
• Protecting private keys
• Common crypto scams

Education and Tutorials

• Blockchain basics
• How to start with cryptocurrency
• NFT guides for beginners
• DeFi tutorials for new users
• Advanced blockchain programming

Organizing your keyword strategy around these seed keywords allows you to target specific user segments and include all possible variations to maximize potential search volume.

Technical On-Page SEO for Web3 Platforms

Technical SEO is essential for high rankings of Web3 platforms in search results. Dapps or blockchain-related websites have typical technical challenges like longer load times because of decentralized hosting or complicated navigation due to Dapp functionality. Fixing these issues is a multi-layer process that consists of optimizing for website speed, cutting unnecessary navigation, improving crawlability and ensuring compliance with Google’s technical recommendations. Here are some specific technical pieces of advice to focus on for web3 projects:

Blockchain-hosted Websites

• Make your blockchain-hosted websites crawlable by traditional search engines. It often needs a gateway or a mirror to index.
• If the same data exists on several nodes or gateways, use canonical tags to prevent duplicate content.

Readable URLs

• Generate SEO-friendly URLs, even when content is dynamic or decentralized.

Dynamic Content Rendering

• A lot of dApps will use JavaScript to render content client-side. Ensure the content crawlable for search engines by using SSR or static rendering
• Tools like Next.js or Nuxt.js can help with pre-rendering dynamic pages.
• Ensure core functionality and information are accessible even when JavaScript is disabled.

Mobile-First Optimization

• Use lightweight, responsive layouts from the get-go, because many users are going to access Web3 services directly from a mobile wallet.

HTTPS

• HTTPS is absolutely mandatory for all Web3 platforms.

Lightweight Code

• Reduce the page loading time by minifying JavaScript and CSS files. It is necessary for dApps that process huge amounts of data or require real-time interaction.

Content Delivery Networks (CDN)

• Use CDNs designed for distributed storage (for example the Cloudflare IPFS gateway, etc.) to reduce latency.

Robots.txt Configuration

• Do not accidentally block protocols related to blockchains or anything that you want to be crawled in blockchains, such as directories or APIs.

XML Sitemaps 

• Create and submit XML sitemaps specific to your Web3 content, like token directories, blockchain explorers and blogs.

Canonicalization

• You’ll need to avoid duplicate content issues using canonical tags, especially if the same page is accessed through different gateways or URLs.

Core Web Vitals

• Focus on LCP (largest contentful paint), FID (first input delay) and CLS (cumulative layout shift) metrics to optimize the user experience.

Improve Minimal Latency

• Improve the interaction latency between your app and blockchain since long response time degrades UX and makes users bounce, affecting SEO behavioral factors.

Blockchain-Specific URLs

• Clearly distinguish URLs for different networks (e.g., example.com/eth vs. example.com/bsc).

Dynamic Addresses and Transactions

• Explorer pages should implement pagination and filtering effectively, allowing them to index address or transaction data.

Another key factor is utilizing structured data markup for blockchain content. For instance, with structured data in place, search engines can understand token listings or DeFi metrics better, increasing the likelihood of your platform showing up in search results. Here are some types of data (schemas) that you could leverage to optimize your content for the search engines:

Token Listings

• Schema Type: Product
• Properties:
• name: Token name (e.g., “Bitcoin”)
• description: Brief description of the token
• brand: Token platform or blockchain (e.g., “Ethereum”)
• sku: Unique identifier, such as a token contract address
• offers: Use Offer to specify price, availability, etc.

DeFi Metrics

• Schema Type: Dataset
• Properties:
• name: Metric name (e.g., “Total Value Locked in DeFi”)
• description: Description of the dataset
• variableMeasured: Specific metric (e.g., “TVL, market cap, APY”)
• provider: Name of the platform providing the data
• distribution: Use DataDownload for API endpoints or CSV files

Cryptocurrency News or Announcements

• Schema Type: NewsArticle
• Properties:
• headline: Title of the news article
• datePublished: Publication date
• publisher: Organization publishing the content
• articleBody: Full text of the article
• about: Specific blockchain or token mentioned

Blockchain Events

• Schema Type: Event
• Properties:
• name: Event name (e.g., “Ethereum Merge”)
• startDate and endDate: Event timing
• location: Location or “Virtual Event” for online events
• organizer: Name of the organizing body

Token Prices or Historical Data

• Schema Type: Thing (Custom Schema Extensions)
• Properties:
• identifier: Token symbol (e.g., BTC)
• price: Current price (use PriceSpecification)
• priceCurrency: Currency code (e.g., USD, EUR)
• dateModified: Last update timestamp

Blockchain Explorer Data

• Schema Type: WebPage
• Properties:
• name: Page name (e.g., “Bitcoin Address Details”)
• breadcrumb: Navigation trail for better UX
• potentialAction: Specify actions like “Search blockchain data”

While using these structured data types effectively, your web3 platform can provide rich results, increase visibility and enhance understanding of your content by search bots.

Creating High-Quality Content That Aligns With E-E-A-T

Content is king in Web3 SEO. Quality content has a significant effect not only on boosting your project in search rankings, but also in positioning it as the authority in the web3 ecosystem. 

The main content requirement in web3 SEO (and in overall SEO, as well) is to align it with the user’s search intent. In addition, such content must be thoroughly infused with signals of expertise, authoritativeness and trustworthiness. Quality, research-based content that accurately portrays and presents current understanding of web3 technologies showcase your expertise. Instilling technical depth and case studies allows readers to have a better grasp of topics such as blockchain, DeFi, NFTs or smart contracts.

Establishing authority requires you to use references to industry leaders, case studies or data points that back up your statement. Your content must focus on the project’s influence in the web3 ecosystem, showcasing performance, partnerships or innovative use cases to highlight its status as an authority. Prevent sensationalist content, instead set realistic expectations, particularly for crypto or blockchain investments. When a web3 platform is transparent in its disclosures, its content is written in an easy-to-read way, all the important policies are disclosed, then readers know that what they are reading is trustworthy. 

Off-Page Factors & Backlink Generation for the Web3 Niche

One of the methods to improve domain authority is to create high-quality backlinks from relevant Web3 platforms that possess high SEO metrics like domain authority (DA), citation flow (CF) and trust flow (TF). A good backlink profile can be acquired through high-tier coverage on established blockchain media, crypto news outlets and influential web3 industry blogs. According to my experience, for better SEO outcomes it is better to focus on publishers with a domain authority of above 50 and a trust flow of above 30. In fact, web3’s off-page SEO covers more than just linkbuilding. Instead, it’s about developing an all-around strategy to make your project more visible, reputable and authoritative with the whole web3 ecosystem. 

Social Mentions

Engagement on crypto-specific sites (Bitcointalk, Ethereum StackExchange, etc), and social media (Twitter, Discord, Reddit, etc) is the key. Your project can gain authority and trust this way as you answer questions and share insights on these platforms. Twitter and Reddit hold strong social signals, serving as a litmus test of project credibility and community interest. Even if the links pointing from those platforms are nofollow, my experience still shows social signals count toward search rankings.

 Partnerships 

Partnering with other blockchain projects, crypto exchanges or service providers provides both visibility and backlink opportunities. Press-releases distributed through crypto news outlets (ex: CoinDesk, CoinTelegraph, etc) with high domain authority contribute to search rankings, in my experience, even if they don’t have dofollow links.

Influencer Marketing 

If your project gets an endorsement from web3 thought leaders, this can contribute to your off-page SEO. Such influencers not only drive traffic, but also improve your project’s trustworthiness. Influencers often provide backlinking opportunities or non-linked mentions on their websites or social media. Here are some of the best to pursue in the web3 niche: 

• Vitalik Buterin
• Andreas M. Antonopoulos
• Balaji Srinivasan
• Laura Shin
• Anthony Pompliano (“Pomp”)
• Camila Russo
• Chris Dixon
• Gavin Wood
• Samson Mow
• Caitlin Long

Directory Listings and Niche Citations

This encompasses promoting your project on web3-relevant directories and aggregators, such as CoinMarketCap, DappRadar and DeFi Pulse. They usually have a high domain authority, which makes them good sources of both backlinks and referral traffic.

Event Sponsorships 

Sponsoring a web3-related conference, hackathon or meetup will almost always result in backlinks or mentions. Here are some options to consider:

• Consensus by CoinDesk
• ETHGlobal
• Web3 Summit
• Devcon
• NFT.NYC
• Blockchain Expo
• Polkadot Decoded
• Paris Blockchain Week Summit
• Solana Breakpoint
• DeFi Conference

Reputation Management

Your online reputation matters especially in the web3 niche. It helps manage perception of your brand and establishes you as an authority in your niche, indirectly influencing off-page SEO by monitoring and responding to reviews, comments or discussions about your project on review platforms. Examples of such platforms to track include:

• Reddit Cryptocurrency
• Bitcointalk Forums
• Trustpilot
• G2 Reviews
• Cryptowisser
• CoinMarketCap Community
• CryptoCompare Reviews

SEO Best Practices for Different Web3 Platforms

There is no one-size-fits-all approach to SEO for web3 — strategies need to be customized to individual project goals and audience. However, the below best practices can help a “typical” DeFi platform, NFT marketplace or DAO website maximize search visibility.

DeFi Platform Optimization

Due to the decentralization of the industry, DeFi platforms’ SEO strategies would focus on unique financial products that include regulations you cannot find in traditional finance. You can start with niche words such as “yield farming strategies” or “low-fee stakes providers” that might resonate with crypto-enamored audiences. Users can also gravitate towards educational material about your platform, such as tutorials or blogs clarifying DeFi concepts. 

Technical SEO is equally important. Thus, optimize your platform for both speed as well as functionality as your users should be able to make transactions in real time without any lag. Structured data like your APR rates and other liquidity pool statistics should show up in search results. Detailed information is a must for authority, including documentation and audit reports. Secure HTTPS connection is also essential for search engines to feel peace of mind.

NFT Marketplace SEO Strategies

With the NFT marketplaces, where the market is becoming increasingly crowded, search visibility is extremely important. If you’re looking for a way for collectors to find you, it’s a good idea to optimize for keywords like “buy rare NFTs” or “minting guide” to help encourage searches from both collectors and creators. Curating trending collections or featuring similar artists can also boost engagement.

Content strategy plays a crucial role here, too. Position your NFT platform by providing tutorials or tips for new NFT platforms when creating, purchasing or trading NFT assets. A mobile-optimized experience with fast load times is also something you need to consider in order to capture individuals who are browsing through NFTs on the go.

DAO Website Optimization Techniques

The balance between technical perfection and community bind is required for DAO websites. From governance to voting to allocating funds, transparency and accessibility are key SEO strategies. Terms such as “how DAOs work” or “participate in DAO voting” are able to yield niche traffic.

Guides on your DAO’s purpose, governance structure and how users can get involved are some of the content you should include. Write blogs about campaigns that worked well or display local involvement. SEO-wise, optimize your website for speed, clean navigation and add elements of social proof such as testimonials from DAO members that can provide further validation and credibility.

Selecting the Right Web3 SEO Agency

Choosing the suitable web3 SEO agency can make or break your project. As discussed above, their expertise should extend beyond traditional SEO approaches to encompass the unique challenges and opportunities of the web3 environment. Agencies often think of SEO in a 3-dimensional way, as a combination of technical, content and off-page, but agencies who truly excel in this niche, understand that web3 SEO requires much more than traditional SEO workflows.

What to Look for When Choosing a Web3 SEO Agency

To begin with, your potential agency’s expertise in web3 should be thoroughly examined. Look into their previous projects in the niche and ask them about some of the successful strategies they ran in the web3 field. Here is something that will give you a glimpse into their past work: case studies, client testimonials or screenshots from Google Search Console or Google Analytics with SEO performance metrics.

Secondly, check their technical expertise. Web3 platforms come with complex architecture that needs deep technical SEO expertise around site speed, crawling, indexing and integration of SERP features. 

Thirdly, check how they deal with off-page SEO. The best agencies will know exactly how to get web3-relevant backlinks pointing to your site. Also, they need to demonstrate that they will manage your visibility on social media, forums and review platforms with discussions involving your project. There are also off-page SEO methods such as partnerships, influencers and directory listings, and it’s better if the agency provides such services, too. 

Lastly, communication and reporting transparency matter. The agency should establish SMART goals with timelines and realistic but measurable milestones, while regularly updating the client about their ongoing progress. They should provide clear reporting that, at a bare minimum, includes current keyword rankings, organic traffic (branded vs. non-branded), conversions affiliated with SEO and tasks performed during the reporting period.

Questions to Ask Potential SEO Agencies about Your Web3 Project

Make sure to ask specific questions that will help you assess their knowledge and approach when speaking with SEO experts for your Web3 project. 

• How well do they know common terminology like tokenomics, DeFi and smart contracts? 
• Were they creating helpful, valuable content aimed at web3? How do they supervise technical correctness in niches such as blockchain security or NFT minting? 
• Can they optimize your platform so that it loads faster, given the complexities of blockchain-hosted projects? 
• Are they aware of schema markup for token data?

Weeding through such questions can reveal whether this agency is qualified enough for your web3 project’s goals and challenges, simply by asking the right questions.

FAQ

Can Web3 SEO agencies help with token visibility on DEXs and crypto aggregator platforms?

Web3 SEO plays a crucial role in improving token visibility on decentralized exchanges and aggregators. Agencies definitely can help web3 projects in this regard by improving their documentation and technical specifications, optimizing smart contract metadata and ultimately improving visibility in search results. Tactics also include proper implementation of blockchain-specific meta tags, verifying smart contracts, keeping up with relevant schemas and others.

How do Web3 SEO agencies adapt to algorithm updates that might affect my website’s performance?

Apart from their actual service duties, web3 SEO agencies keep an eye on the Google Search Status page, so that no Google update goes unnoticed. They focus on creating a solid foundation with valuable, relevant content and ethical SEO practices to reduce the impact of updates. By utilizing data-driven insights and analytics, they are used to constantly fine-tuning tactics to keep or improve website performance. In addition, good agencies avoid spammy tactics that might trigger a manual action from Google after yet another Spam Update.

Can I switch to a new SEO agency without losing my current rankings, and what does the process involve?

If handled step-by-step, switching to a new SEO agency can be a smooth and efficient process. This usually includes a complete audit of your current SEO strategy, the transfer of access to important tools and platforms, and a clear handover of active projects. Certainly, the new agency should preserve past work, existing backlinks, technical optimizations and gradually roll out their own strategies to keep things consistent. The ability for both agencies to effectively communicate and collaborate, particularly during this transition period, is critical to ensuring there is, at most, a negligible impact on rankings.