Why Traditional Keyword Analysis No Longer Reflects User Intent
Traditional keyword research methods are failing to capture the reality of modern search behavior. The shift toward AI-powered search experiences has fundamentally altered how users interact with Google via Google AI Overviews and AI Mode. Google Search Console is the only...
Are you familiar with this? You know digital marketing channels: SEO, PPC, socials and others. But, you are still not hitting consistent ROI, and results remain unpredictable. You’re juggling contractors, but campaigns still don’t perform well, cost-per-lead is skyrocketing, agencies pull in different directions, and your team runs on gut...
How Has Search Behavior Changed with AI-Powered Results?
Search – and the kind of content it favors in terms of visibility – has always been shaped by what meets the users’ needs. In the recent years of traditional search, most users were satisfied with browsing through multiple results, surfing between countless blog posts, how-to guides,...
How to Navigate the 2025 GEO Tools Market?
The Generative Engine Optimisation (GEO) landscape has evolved significantly since the mainstream adoption of ChatGPT. Unlike traditional SEO tools that focus specifically on search engine rankings, GEO tools aim to optimize content for AI-powered answer engines like...
Executive Summary
Digital marketing competitor analysis helps businesses find hidden and low-cost opportunities to outpace competitors.
Not only can you get insights about SEO, social media, and paid advertising, but also sometimes it's possible to count conversion rates of your competitors.
Discover how this...