How Has Search Behavior Changed with AI-Powered Results?
Search – and the kind of content it favors in terms of visibility – has always been shaped by what meets the users’ needs. In the recent years of traditional search, most users were satisfied with browsing through multiple results, surfing between countless blog posts, how-to guides,...
How to Navigate the 2025 GEO Tools Market?
The Generative Engine Optimisation (GEO) landscape has evolved significantly since the mainstream adoption of ChatGPT. Unlike traditional SEO tools that focus specifically on search engine rankings, GEO tools aim to optimize content for AI-powered answer engines like...
Executive Summary
Digital marketing competitor analysis helps businesses find hidden and low-cost opportunities to outpace competitors.
Not only can you get insights about SEO, social media, and paid advertising, but also sometimes it's possible to count conversion rates of your competitors.
Discover how this...
We are living in an era where AI is redefining how people discover and engage with content online. The future of search is currently shifting from keyword-driven results in the form of links to publisher websites to conversational, context-aware answers provided by several AI search platforms. ChatGPT stands as a major transformative tool in a...
Today, the fintech sector continues to grow fast with more and more competition in digital banking, payment solutions, and wealth management platforms. Despite this fierce competition, SEO has become a main driver of online visibility and customer acquisition for fintech. This ensures that service providers stand out in this competitive...