Browsing TagLead Generation

Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While PPC advertising for consumer (retail) businesses is relatively common, B2B lead generation through PPC is more complex. However, customer journeys of B2B prospects might contain search engines at some stage, making pay-per-click...

LinkedIn is the most powerful platform for online B2B lead generation. It has a massive audience of 850M+ business professionals, focuses on business-related connections, and offers many tools for quality lead generation and nurturing. In this article I will explore some ways to use LinkedIn as a lead generation tool for B2B businesses...