B2B SaaS – An Ultimate Workspace Collaboration Tool

This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes.

The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel and scale it after getting initial results. The internal marketing team requested several training sessions on the topic, which consisted not only of theory but of real-world ABM case studies from my previous career in technology companies. Some of the topics I covered included:

• how to gather target accounts on the customer’s website using intent tracking tools;
• how to gather target accounts by leveraging remarketing codes on the customer’s website;
• how to gather target accounts by parsing data from Indeed, a leading job search platform;
• how to gather target accounts by using data platforms like Apollo, RocketReach, and others;
• how to leverage AI-driven tools to optimize the whole process;
• how to setup and manage the ABM campaigns on LinkedIn, incl. best practices on optimizing cost-per-lead.

After the training, the marketing team was ready to test all the skills and tools which I had demonstrated. In addition, I ensured that I helped with the initial setup and monitoring of the campaigns during the first 3 months after the training. The tests went well, and the company successfully scaled this lead generation practice to all the main markets.