TechBehemoths recently announced the winners of its 2025 Global Excellence Awards. The platform, known for linking more than 54 000 IT firms with a million users, marks its fifth annual edition by recognising just a small fraction of participants. Iunisov.com, a solo consultancy led by Andrei Iunisov in Adelaide, appears on the 2025 winners’ list...
Why Traditional Keyword Analysis No Longer Reflects User Intent
Traditional keyword research methods are failing to capture the reality of modern search behavior. The shift toward AI-powered search experiences has fundamentally altered how users interact with Google via Google AI Overviews and AI Mode. Google Search Console is the only...
Are you familiar with this? You know digital marketing channels: SEO, PPC, socials and others. But, you are still not hitting consistent ROI, and results remain unpredictable. You’re juggling contractors, but campaigns still don’t perform well, cost-per-lead is skyrocketing, agencies pull in different directions, and your team runs on gut...
We are living in an era where AI is redefining how people discover and engage with content online. The future of search is currently shifting from keyword-driven results in the form of links to publisher websites to conversational, context-aware answers provided by several AI search platforms. ChatGPT stands as a major transformative tool in a...
How Has Search Behavior Changed with AI-Powered Results?
Search – and the kind of content it favors in terms of visibility – has always been shaped by what meets the users’ needs. In the recent years of traditional search, most users were satisfied with browsing through multiple results, surfing between countless blog posts, how-to guides,...