The technological progress has led to a fundamental change in the most basic process of buying services and/or products. Right now, it is way harder to convince your customers to buy something using only the traditional marketing channels and tactics.
LinkedIn is the most powerful platform for online B2B lead generation. It has a huge audience of 850M+ business professionals, focuses on business-related connections and has a lot of different tools…
Read More
In most cases people are willing to show only the best results of their digital marketing efforts or even to show the fake “real” results of their work. However, in this post I decided to go in another direction and list one of the most prominent fails that I had during my digital marketing career in software & SaaS industry.
This 2019 award sheds light on my far-reaching expertise in digital marketing and lead generation. My competencies span across Europe and North America for both B2B and B2C companies and include…
Read More