SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform

This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints:

  • Organic visibility volatility, including impact from a Google Core Update
  • Over-reliance on experimental content and unvalidated acquisition channels
  • Limited conversion optimisation across sign-up, trial and paid upgrade flows

The objective was to stabilise organic growth, validate scalable acquisition channels, and improve conversion efficiency without inflating spend. I led SEO, GEO and paid acquisition strategy end-to-end, focusing on quality, intent and measurability rather than traffic volume.

Key areas of work included:

  • Technical SEO and content quality remediation, including removal or rewriting of low-value AI-generated pages and strengthening semantic relevance and helpfulness
  • Creation and optimisation of blog and landing page content aligned to fashion design workflows and AI use cases
  • Keyword targeting across competitive categories such as AI fashion design software, CLO3D alternatives and sketch-to-image workflows
  • Launch and optimisation of Google Ads and LinkedIn Ads with strict ROI and lead-quality thresholds
  • Conversion rate optimisation and A/B testing using PostHog and Microsoft Clarity
  • Automated email nurturing for trials and paid upgrades, with continuous message testing

Over the engagement period, the platform moved from volatility and experimentation to a more predictable acquisition model.

Key outcomes:

  • Recovered organic rankings and traffic following a Google Core Update by improving content quality and structure. Organic growth resumed, particularly in the most commercially valuable markets (US and UK).
  • Achieved top-10 Google rankings for high-intent keywords including AI fashion design software, CLO3D alternatives, AI in fashion, sketch to image and sketch AI.
  • Launched paid acquisition channels that delivered paying users at under USD 30 per subscriber on Google Ads and ~USD 35 per enterprise-grade lead on LinkedIn Ads.
  • Generated qualified inbound leads from global brands including Mango, Moncler, McDonald’s, Target, Ted Baker, ONLY, Nike and Victoria’s Secret.
  • Improved click-to-sign-up conversion rate by 15% through behavioural analysis and landing page optimisation.
  • Increased trial-to-paid conversion by ~2% via email nurturing and A/B-tested messaging.