A Notable SharePoint Apps Vendor

The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA.

The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and North America, but also ANZ and Latin America.

The comprehensive strategy developed for this project includes SEO optimization, email nurturing, PPC advertising, display remarketing, and social network advertising (LinkedIn). The organic SEO daily traffic has seen one of the most significant improvements so far, surging from 0 to 300 daily visitors, with the organic SEO visibility being extremely close to 100% for target keywords. Both of these results bode well for the overall project progress as significant achievements.