Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth was much bigger than 100% in a year ;) It depends on the type of executives that you report to, our CEO Serguei Beloussov was never satisfied with our results. He was probably right pushing the...