SEO, PPC, SMM, Paid Social & Email Marketing for VR Therapy Platform

This ongoing multichannel growth project focuses on lead generation, brand awareness, and international expansion for a VR therapy platform used by mental health clinics, hospitals and individual therapists. One of the core objectives is to deliver a stable monthly flow of therapist, clinic, and distributor MQLs across multiple geographies and maintain consistent MoM growth in both organic and paid acquisition. To achieve this, I am leveraging SEO, Google Ads, paid social on LinkedIn, content distribution and seeding on Instagram and Reddit, retargeting and email nurturing flows.

Within the first months of systematic work, we scaled the project’s inbound pipeline from roughly 25 incoming leads per month to 180+ monthly leads, including clinics, private therapists, universities and governments entities. Our website now ranks in the top positions for high-intent keywords related to VR therapy, exposure therapy, phobia treatment in VR, and immersive mental health therapy.

Quick facts:

1) Our SEO performance grew exponentially, reaching 2.3M impressions and 26.9K clicks, with a stable upward trajectory and a 5–6× increase in organic traffic within a single year.

2) Lead acquisition increased sharply from ~27 monthly leads to over 180+, as shown in the lead analysis, driven by SEO, paid acquisition, and distributor onboarding programs.

3) Our AI-search optimisation (GEO) techniques increased visibility in ChatGPT, Google AI Overviews, and Perplexity, securing appearances for key prompts related to VR therapy, phobia treatment, and clinical VR methods.