Media Coverage
Featured.com
October 6, 2025
25 LinkedIn Marketing Strategies to Generate Leads.
Marketer Magazine Q&A
June 16, 2025
19 Top Content Marketing Skills & Resources: Industry Marketers Speak.
Otterly.AI Case Study
June 16, 2025
How Bacula Enterprise Won the AI Search Battle for HPC Backup: A GEO Case Study.
MarketingSherpa
May 2, 2024
How reducing form fields on tech company’s software trial form improved conversion by 43%.
MarketingSherpa
May 23, 2024
I have tried ranking more than 100 pages and blogs with pure AI content, and my experience shows that such content does not work. But AI can assist with content creation.
Westfield Creative
December 1, 2022
The reason for not using email templates with colors and designs is to make an automated nurturing email mimic an email from a real person.
Digital Talks
May 25, 2019
The article is a practical guide on analyzing competitors and setting up a digital strategy in just 40 minutes based on tools like SimilarWeb and Wayback Machine.
SEO News
September 26, 2019
The article examines strategies for targeting audiences in the B2B IT market, focusing on the challenges of reaching corporate software buyers. Using the example of a backup software company that targets large data centers, it highlights the limitations of traditional marketing approaches and emphasizes the value of tracking purchase intent in real time.
LinkedIn Marketing Solutions
December 1, 2018
This case study published on LinkedIn highlights the lead gen form completion rate of 35% that surpassed all LinkedIn benchmarks. It allowed the client to halve their cost per lead target for this campaign.
E-xecutive
June 17, 2015
The article discusses how to track the effectiveness of multichannel advertising campaigns, outlining attribution models, practical testing methods, and the use of analytics tools to optimize budgets and improve marketing performance.
RBC Daily
November 30, 2013
The article published in RBC Daily features an interview with Andrei Iunisov, founder of WebProfiters, discussing his career journey, the growth of his digital marketing agency, and strategies for boosting online sales and conversions.
Retailer
November 7, 2013
The article tells the story of AndreI Iunisov, who left a high-paying corporate position at Parallels at age 22 to build his own business in internet marketing and web analytics. It explores the early challenges of launching WebProfiters, how focusing on analytics and conversion optimization helped attract major national clients and the strategies the agency uses to improve online sales.
CMS Magazine
March 19, 2013
The article explores when web analytics is genuinely necessary for online businesses and when it may be of limited practical value. Drawing on insights from industry experts, it examines scenarios such as low-traffic sites, saturated conversion rates, and unique products, highlighting that analytics should be applied strategically.
Sostav
March 4, 2013
The article discusses the challenges of hiring a full-time digital marketing specialist in modern business. It examines the skills required, the hiring process, and the pros and cons of using recruitment agencies versus direct industry-based hiring. Through practical examples, the author highlights strategies for selecting, training, and integrating an effective specialist, balancing cost, expertise, and long-term business goals.
Marketing Encyclopedia
June 19, 2012
The article explains why businesses must fully use web analytics (e.g., Google Analytics) to grow. It helps identify the best traffic and advertising channels, understand where clients are, see what users search for on the site, and find drop-off points in the conversion funnel to boost sales.
E-xecutive
May 22, 2012
The article addresses common problems in sales departments that can hinder revenue growth, emphasizing the impact of poorly organized processes and untrained sales managers. Through practical examples and survey results, it highlights how improving communication, accountability, and sales systems directly contributes to higher profitability.
E-xecutive
May 16, 2012
The article outlines a practical procedure for organizing a tender to select a marketing agency, offering clear criteria for evaluating participants and structuring technical requirements. It provides step-by-step guidance on ensuring fairness, efficiency, and the best choice of partner for running effective advertising campaigns.
E-xecutive
April 17, 2012
The article provides guidance on how to choose a PPC advertising agency, detailing key evaluation criteria such as media planning, campaign management, reporting quality, and service costs. It also highlights common pitfalls to avoid and practical tips for ensuring transparency, effectiveness, and alignment with business goals.
E-xecutive
April 10, 2012
This article offers a detailed guide on choosing the right SEO agency, explaining the fundamentals of search engine optimization, why effective SEO is crucial for improving a website’s visibility, and the key steps and considerations to ensure you work with a competent and reliable provider rather than an inexperienced or unprofessional one.
COSSA
April 9, 2012
This article gives advice on how to choose a good SEO agency and warns against "black hat" methods (spam, “satellites,” forum-spam) that might get your site penalized in search.
Marketing Encyclopedia
February 14, 2012
The article outlines key criteria for selecting a PPC agency: media planning quality, campaign management, reporting, and service cost, highlighting common pitfalls such as over-reliance on one platform, misuse of high-frequency keywords, or ignoring client goals.
E-xecutive
January 13, 2012
This article offers practical advice on analyzing large-scale PPC advertising campaigns, highlighting how to evaluate performance beyond simple conversion metrics. It explains the importance of considering product category differences, optimal customer acquisition costs, and delayed-purchase behaviors to make more accurate budget and strategy decisions.
E-xecutive
December 20, 2011
This article explains how to optimize advertising budgets and improve traffic acquisition effectiveness using controlled experiments. It outlines a methodology for testing different media mix combinations, measuring results across channels, and making data-driven decisions to maximize return on marketing investment.
Subscribe Russia
December 20, 2011
The article discusses how marketing teams can more effectively allocate their ad budget across multiple traffic sources by using controlled experiments, making deliberate changes to media mix (e.g. increasing spend in one channel), measuring the results (conversions, funnel performance, etc.), and then adjusting accordingly.
E-xecutive
December 13, 2011
This article examines different approaches to PPC advertising, contrasting simple ad placement with full campaign management. It explores pricing models, the economics behind agency commissions, and why effective management often requires additional investment beyond just the ad budget.
E-xecutive
December 9, 2011
This article explores how to manage a website’s traffic media mix to optimize advertising ROI, using multi-channel conversion data to identify the most effective traffic sources. It highlights the importance of tracking both direct and assisted conversions and provides strategies for reallocating budgets to maximize the impact of each traffic source.
E-xecutive
November 21, 2011
This article explores the bounce rate as a key website performance metric, explaining its paradoxical interpretations and how to use it effectively. It highlights situations where a high bounce rate does not indicate poor site quality, such as when visitors achieve their goals on the first page, and provides guidance on correctly analyzing and leveraging this metric.
E-xecutive
November 14, 2011
This article explains the importance of properly setting up website analytics counters to measure the full economic impact of a site and improve digital marketing effectiveness. It covers developing meaningful KPIs, implementing tracking systems, and monitoring conversions even for sites without explicit goal actions.
E-xecutive
November 7, 2011
This article explains why Google Analytics (GA) is an essential tool for understanding website performance beyond simple traffic counts.
E-xecutive
October 28, 2011
This article explains how to evaluate the effectiveness of promotional sites by analyzing blog engagement, identifying visitors drawn only by prizes, and assessing traffic from social media and apps using Google Analytics to optimize audience targeting and marketing ROI.
Marketing Encyclopedia
September 27, 2011
The article highlights the importance of attribution in multichannel online marketing, showing that customers engage with several channels before converting. It recommends using custom models and tools like Google Analytics’ Multichannel Funnels to fairly evaluate channel impact, optimize budgets, and improve ROI.
E-xecutive
July 11, 2011
This article outlines how B2B companies can measure the economic impact of websites that don’t sell directly online, by setting meaningful goals such as price-list downloads, inquiry calls, and newsletter subscriptions to evaluate and optimize site performance.
E-xecutive
May 23, 2011
This article explains how thorough business planning, including detailed marketing and customer acquisition strategies, is crucial for e-commerce success, helping online stores forecast traffic, conversion, and revenue to avoid early failure.
Forbes Russia
May 4, 2011
Forbes continues publishing interviews with prominent Russian internet entrepreneurs. This time, AndreI Iunisov, managing partner of WebProfiters, discusses web analytics methods, ways to improve traffic, how to measure brand loyalty, and his own preferred web analytics tools.
Marketing Encyclopedia
April 5, 2011
The article explains that many agencies only “place” PPC ads, living off small commissions and providing minimal service, which wastes client budgets, while true “management” involves deep analysis, constant optimization, and detailed reporting that require additional fees.
E-xecutive
April 5, 2011
This article outlines a structured model for measuring social media marketing effectiveness across blogs, Twitter, and Facebook, using quantitative metrics to assess reach, audience reaction, and overall PR impact.