Why Traditional Keyword Analysis No Longer Reflects User Intent
Traditional keyword research methods are failing to capture the reality of modern search behavior. The shift toward AI-powered search experiences has fundamentally altered how users interact with Google via Google AI Overviews and AI Mode. Google Search Console is the only...
Are you familiar with this? You know digital marketing channels: SEO, PPC, socials and others. But, you are still not hitting consistent ROI, and results remain unpredictable. You’re juggling contractors, but campaigns still don’t perform well, cost-per-lead is skyrocketing, agencies pull in different directions, and your team runs on gut...
Key Takeaways
Learn what marketing strategies allow tech brands to stand out in this crowded market.
Defining ICP and target audience is a good start, but proper channels mix is essential for success.
Continue reading to learn how to build a multichannel marketing strategy for a high tech brand that will...
Key Takeaways
If you want to identify opportunities to improve SEM performance, try SEM audit.
Read the article to learn how SEM audit recommendations can boost conversion rates.
Explore the article to discover the contents of the audit, who should perform it and how to implement its outcomes.
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