AI Is Becoming the New Buyer
Enterprise software purchase & procurement has entered a fundamental transformation. AI agents now perform the research tasks that human buyers traditionally executed through manual website visits and vendor comparisons. The shift represents more than workflow automation. It marks a complete restructuring...
TechBehemoths recently announced the winners of its 2025 Global Excellence Awards. The platform, known for linking more than 54 000 IT firms with a million users, marks its fifth annual edition by recognising just a small fraction of participants. Iunisov.com, a solo consultancy led by Andrei Iunisov in Adelaide, appears on the 2025 winners’ list...
Why Traditional Keyword Analysis No Longer Reflects User Intent
Traditional keyword research methods are failing to capture the reality of modern search behavior. The shift toward AI-powered search experiences has fundamentally altered how users interact with Google via Google AI Overviews and AI Mode. Google Search Console is the only...
Are you familiar with this? You know digital marketing channels: SEO, PPC, socials and others. But, you are still not hitting consistent ROI, and results remain unpredictable. You’re juggling contractors, but campaigns still don’t perform well, cost-per-lead is skyrocketing, agencies pull in different directions, and your team runs on gut...
Key Takeaways
Learn what marketing strategies allow tech brands to stand out in this crowded market.
Defining ICP and target audience is a good start, but proper channels mix is essential for success.
Continue reading to learn how to build a multichannel marketing strategy for a high tech brand that will...