What are the typical challenges of digital marketing for software companies?

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Hello, my name is Andrei Iunisov and I work in digital marketing for software companies since 2006. I was responsible for the digital marketing strategy in the company called Parallels which is well-known for its software product Parallels Desktop. Then I continued my career in my own agency in Moscow called WebProfiters which was the first Google Analytics certified agency in Moscow. After selling this agency to a huge advertising holding iConGroup I am now working as a digital director for several software companies in Europe and the US incl. a swiss enterprise backup software vendor Bacula Systems and an american SharePoint apps development company VirtoSoftware.

VirtoSoftware Team

In the enterprise software field it’s hard to attribute each particular sale to the advertising source. It’s hard because when you sell to an enterprise company, the initial call-to-action (which is called microconversion), let’s say — a trial download, can happen from one user and the actual final sale happens after 12 months or even more from the completely different user from a different place. This makes your tracking process more complicated and requires additional tools rather than just Google Analytics or other counters.

Attribution modelling problem
Complicated user journey

digital marketing for software companies

How to overcome these challenges? I’ll try to tell you my experience of working in these circumstances in the other posts. Follow me on Medium and see you soon.

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Andrei Iunisov is an independent digital marketing and freelance SEO consultant for B2B and B2C with 13 years of experience on a global level. Since 2006, Andrei has been involved with digital marketing and SEO in the rapidly growing software development company Parallels in Seattle, Washington. In 2009, Andrei founded the first web analysis agency in Russia. The list of Andrei customers includes TOP-100 Russian and international companies from all industries. In 2014, the business was sold to the largest independent online advertising holding company in Russia - iConText Group. Andrei has been offering digital marketing, SEO consulting and digital transformation services for various companies from all economic sectors worldwide since 2016. Andrey regularly shares his expertise on his personal blog.

Clutch recognizes Andrei Iunisov as a digital marketing expert and industry leader.

Want me to improve your leads and traffic?

Let's chat and see what can I do for you. Only if I'll foresee the value for your business in working with me, I’ll be able to take you on as a client.

If you won’t want to move forward together, that’s OK too. Worst case scenario will be that you'll receive some free advice from me which will help you grow the traffic, leads and sales numbers.

Feel free to book an initial 60-minute free consultation. You will hear from me within 24 business hours after submitting the below form.

What are the typical challenges of digital marketing for software companies? Hello, my name is Andrei Iunisov and I work in digital marketing for software companies since 2006. I was responsible for the digital marketing strategy in the company called Parallels which is well-known for its software product Parallels Desktop. Then I continued my career in my own agency in Moscow called WebProfiters which was theRead More Read More"/> 2019-05-04
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