SEO for software companies. My most prominent SEO consulting results in Google

Date : September 12, 2019 By Andrei Iunisov

Here you can find the SEO results for software companies that I work with: the enterprise backup company Bacula Systems and the SharePoint development company VirtoSoftware; they are both my customers for 3 years already. SEO for software companies is very specific and takes time, because you have to compete with the hugest websites with the biggest citation and trust ranks like Microsoft, HP, Dell, IBM and others. However I found some special SEO tactics for software industry that helped me to beat the market leaders in search. These results contain both high- and low-frequency keywords from Google’s  first search engine results page as well as the cost-per-click for such keyword in AdWords.

Bacula Systems:

1. enterprise backup solutions – #5 in search, 390 views / month, $30-78 AdWords CPC

Competitors Below: CommVault, Acronis, UniTrends

2. enterprise backup software – #10 in search, 210 views / month, $30-61 AdWords CPC

Competitors Below: Symantec, Zmanda, SolarWindsMSP

3. enterprise backup – #8 in search, 90 views / month, $14-61 AdWords CPC

Competitors Below: Acronis, Symantec, Veeam, Veritas, IBM

4. network backup – #7 in search, 140 views / month, $4-20 AdWords CPC

Competitors Below: SolarWindsMSP, EaseUS, SolarWindsMSP

5. oracle backup – #10 in search, 140 views / month, $10 AdWords CPC

Competitors Below: Veeam, UniTrends, IBM, Microfocus, Actifio, Acronis

6. tape backup software – #9 in search, 90 views / month, $24 AdWords CPC

Competitors Below: Symantec, NetApp, Dell

7. ndmp backup – #9 in search, 140 views / month, $14 AdWords CPC

Competitors Below: Veeam, Zmanda, CommVault

8. kvm backup – #7 in search, 50 views / month, $8 AdWords CPC

Competitors Below: Acronis, Handy Backup, CommVault

9. proxmox backup – #10 in search, 140 views / month, $5 AdWords CPC

Competitors Below: Handy Backup

10. rhev backup – #7 in search, 20 views / month, $8.5 AdWords CPC

Competitors Below: CommVault, UniTrends, Veritas

VirtoSoftware:

1. sharepoint calendar – #5 in search, 1300 views / month, $9 AdWords CPC
2. sharepoint workflow – #4 in search, 2400 views / month, $6 AdWords CPC
3. sharepoint forms – #3 in search, 1600 views / month, $6 AdWords CPC
4. sp calendar – #4 in search, 170 views / month, $4 AdWords CPC
5. shared calendar office 365 – #3 in search, 1900 views / month, $13 AdWords CPC
6. sharepoint 2013 workflow – #6 in search, 260 views / month, $23 AdWords CPC
7. office 365 group calendar – #4 in search, 4800 views / month, $3 AdWords CPC
8. sharepoint workflow examples – #2 in search, 320 views / month, $4 AdWords CPC
9. create workflow in sharepoint – #1 in search, 390 views / month, $8 AdWords CPC
10. sharepoint gantt chart – #7 in search, 210 views / month, $5 AdWords CPC

Such good SEO rankings always result in product-related (not branded) traffic growth: