How Can I Help Your Business?
Lead Generation
● Generate cost-effective qualified leads
● Manage Google, LinkedIn and other paid campaigns
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Improve the quality of leads for the sales team
Organic SEO
● Improve your current Google, Bing & DDG rankings
● Improve the number of visits from organic search
● Execute multiregional SEO in English, German & others
● Optimize your website: both on-page and off-page
● Create high-quality content for B2B & technology
About me
Since 2006 I was involved in digital marketing in the rapid-growing software company Parallels in the USA.In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known technology companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.Since 2016 I started to individually provide digital marketing services to various technology companies worldwide.My deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets.
15+ Years of Experience in Marketing for Tech
Parallels
2006 - 2009
Senior Online Marketing Manager
Responsible for the affiliate revenue and other digital marketing efforts in Parallels. This included sales and lead generation via pay-per-click, SEO, software review and free download websites, social media marketing, email marketing, display remarketing and other channels. Organized some notable online promotions like MacUpdate and MacHeist bundles, which delivered quarterly sales revenue in several days. Ensured visibility on MacUpdate, MacRumors, AppleInsider & other Apple-related media.
WebProfiters
2009 - 2014
Co-Founder and CEO
The leading web analytics agency in Russia & CIS. Founded as the first independent web analytics agency in 2009, one of the first Google Analytics certified partners in the region. Provided web analytics services for the largest companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst etc. Since 2014 merged with iConText Group - one of the biggest digital agencies in CIS. Responsible for the overall strategy, new business acquisition, project execution and P&L.
iConText Group
2014 - 2016
Marketing Director
Responsible for the overall iConText Group marketing. In addition, managed the profitable SMB business (icTurbo) with >100Mn rub. revenue and the educational business (MyAcademy). This job was transitional after WebProfiters was acquired by iConText.
Iunisov.Com
2016 - now
Digital Marketing Expert
At Iunisov.Com I personally provide digital marketing services. My main area of expertise is the technology sector. I am providing lead generation services using the following channels: - organic SEO; - social media ads; - pay-per-click ads; - display ads; - email marketing; - other digital channels. I am also working on optimizing marketing funnels, nurturing leads, improving lead quality and retaining customers using: - website conversion rate optimization; - lead nurturing via email & retargeting; - microsegment email-marketing to cohorts; - website A/B testing and usability audits.
Case Studies
A Leading Creative Management B2B SaaS
This company is a B2B SaaS workspace that allows you to create, collaborate and launch ads at scale. It allows design and marketing teams to multiply creative volume and variety, go to market faster and out-market competition. The name of the client is under NDA. By the middle of 2022 I’ve increased the overall SEO…
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A Leading BIM Company
This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. The goal of this 2,5-year project is to generate leads (trial downloads, contact form submissions and whitepaper downloads) and nurture them to the end of 3-6 months sales cycle. The target regions include North America, Western Europe…
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Cipherpoint
Cipherpoint Limited (ASX:CPT) provides solutions that help businesses and governments identify, protect, and control access to sensitive information. Cipherpoint solutions restrict access to sensitive content to IT administrators and makes it difficult to steal or misuse information, rather than protecting the devices that store information. With offices and customers in Australia, Europe and the US,…
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Bacula Systems
This 5-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing and account-based marketing techniques. The target regions to generate leads include: US/Canada, Western Europe, part of Eastern Europe, ANZ and Latin America. We tripled (+300%) the number of leads in only 1 year. We…
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HOW CAN WE WORK TOGETHER?
STRATEGY & AUDIT
● Analyze market & competitors' data
● Identify target personas & channels
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead
CONSULTING
● Analyze current contractor's performance
● Manage relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern methodologies
EXECUTION
● Manage all leadgen channels myself
● Maximize leads on available budget
● Maintain highest possible lead quality
● Nurture leads to sales opportunities
Customer Testimonials
Get in touch
Feel free to ask me questions on lead generation or SEO.
I will try to reply you in 1 business day.
Please note, I don't accept any kind of linkbuilding, content or web development offers.
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Email
[email protected] -
Phone
+972 55 7700370 -
Address
Israel, Rishon LeZion
September 18, 2023
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