OSMO Holz und Color

OSMO Holz und Color is a German manufacturing company with over 100 years of experience producing wood and finishing systems. OSMO has more than 2500 authorized dealers worldwide. Since Q2 2019 I am working with the Russian company’s subsidiary providing digital marketing services starting from the new digital strategy development to actually the marketing execution phase. This project includes search engine optimization for both brand website and for ecommerce shop, pay-per-click search engine advertising, social media marketing and advertising, email nurturing, Google Shopping and other traffic and order sources.

For only 3 months we were able to improve the number of visitors month-to-month by 30% and the number of orders month-to-month by 10% without the advertising budget increase, improve the website visibility in Google search for branded keywords to 100% from 60% and started to promote the website on generic keywords where it already appears sometimes on the first page of Google SERP. We also completely re-worked the Google Ads campaigns and its ROI has increased to 700%. Our work with social media added 150% to the traffic from Facebook and Instagram allowing the orders to grow by 2 times and the revenue by 30 times.