Brandquad is a product content management suite for manufacturers, retailers and distributors where they create, enrich, manage and export high quality content. The platform helps departments to collaborate by assigning tasks and responsibilities as new products come in, powers the syndication of product content across the distributed commerce ecosystem and provides 6P ecommerce insights and actionable analytics to increase sales.
On a short-term contract I was responsible for creating worldwide marketing expansion strategy focused on MENA regions, product localization, marketing messaging and digital channels strategy. I also helped the company with international legal framework, GDPR compliance and worldwide sales. Our actions led to the new 2019 website launch which successfully started to generate leads from social networks and starts to get better rankings in SEO. The current lead cost for MENA region is only $12,5 which is 3x times less than industry average.