# iunisov.com llms-full.txt - [Digital Marketing Expert](https://iunisov.com/): Digital marketing expert offering SEO, PPC, social media, email marketing, strategy, audit and other digital marketing services. ## How Can I Help Your Business? ##### Search Engine Marketing * * * ● Multitouch SEM strategy ● Execution in Google & Microsoft Ads ● SEM audit and KPI improvements ● Remarketing and display strategies ● Conversion rate optimization ##### Organic SEO * * * ● Advanced SEO strategy for Google & Bing ● Multilingual SEO in English, German & others ● On-page and off-page execution ● High-quality AI-free content ● Programmatic semantic SEO ##### Social Media * * * ● Demand generation in social media ● Account-based marketing ● B2B lead generation on LinkedIn ● Marketing and advertising on ReddIt ● Acquisition strategies on X (Twitter), YouTube, and other social media ##### Email Marketing * * * ● Lead nurturing campaigns ● List building and management ● Cold email outreach campaigns ● Customer retention and upsell campaigns ● Product onboarding strategies via email ● Analytics and deliverability optimization (incl. technical) ##### Review Websites * * * ● Review acquisition and management ● Profile optimization & benchmarking ● Review response and engagement ● Customer retention and upsell campaigns ● Intent-based advertising campaigns ##### Strategy and Optimization * * * ● Digital marketing strategy & audit ● Insights from competitive intelligence ● Improve visitor-to-lead conversion rate ● Improve lead-to-opportunity conversion rate ● Improve the quality of leads for the sales team ## About me Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA. In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known technology companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group. Since 2016 I have provided individual digital marketing services to various technology companies worldwide. My deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets. #### Search & Display Ads in Google / Bing100% #### SEO (Search Engine Optimization)100% #### Twitter & LinkedIn Lead Generation100% #### ReddIt, Quora & Open Source Community100% #### Lead Prospecting, Scoring & Nurturing100% #### Reviews: G2, TrustRadius, Capterra100% #### AppSource, AppStore and Google Play100% #### Conversion Rate Optimization100% ## 15+ Years of Experience in Marketing for Tech #### Parallels 2006 - 2009 ### Senior Online Marketing Manager Parallels (now Corel) is a global leader in virtualization and automation software. I managed affiliate marketing from 0 to $300k monthly revenue. I established strong partner relations with the biggest affiliate websites in the world and executed innovative promotions to close sales plans that drove higher quarterly revenue than the whole channel sales department: MacUpdate Bundle and MacHeist Bundle. Later on I was responsible for worldwide online revenue and digital marketing efforts, including search marketing (SEM, SEO), referral marketing (review websites and download websites), affiliate marketing, social media marketing, email marketing campaigns, and other channels. I executed conversion rate optimization activities and website usability improvements using Google Analytics and Omniture Site Catalyst, which I deployed. I managed email campaigns for a 3 million user base with $100k per day revenue. #### WebProfiters 2009 - 2014 ### Co-Founder and CEO WebProfiters was the first independent agency focused on web analytics in Russia. Founded in 2009, we were the second Google Analytics certified partner in Russia with a maximum of 30 employee headcount. WebProfiters rendered web analytics services for the largest Russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst, etc. In 2014 I sold the company to iConText Group - one of Russia's most significant digital advertising holdings. In WebProfiters I was responsible for the overall strategy, new business acquisition, project execution, and P&L. The company's yearly revenue was equal to several $Mn's. #### iConText Group 2014 - 2016 ### Marketing Director iConText Group is one of Russia's most significant independent performance marketing and advertising groups. It includes 8 companies. I was responsible for the overall group marketing strategy, leading the agency with 190 people on board. I built a profitable SMB advertising business division with more than 100Mn rub. yearly revenue and co-founded MyAcademy educational business that became profitable in only 18 months. My responsibilities included strategic marketing planning, execution, SMB business unit management and new business generation. #### MyAcademy 2013-2018 ### Visiting Lecturer, Course Manager In 2013 I co-founded the digital marketing academy “My Academy” and was responsible for the initial teaching program. The academy profited in just 18 months. Until 2018 I was a visiting lecturer for digital marketing, competitive analysis, and web analytics courses. #### Iunisov.Com 2016 - now ### Digital Marketing Expert I am an independent digital marketing and SEO expert with 15 years of worldwide experience. My main areas of expertise are enterprise and consumer software, SaaS, IT services, and other tech businesses. I provide services in English, German, Russian, and several other languages. Since 2016 I have been working with a number of technology companies on their digital marketing strategies implementation incl. Bacula Systems, Virto Commerce, VirtoSoftware, Cipherpoint, Bitrix24, archTIS, Lazy AI, Kosmos Games, INXY and others. ## Case Studies Previous #### [B2B SaaS – An Ultimate Workspace Collaboration Tool](https://iunisov.com/portfolio/an-ultimate-workspace-software-vendor/) This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel… #### [Enterprise Backup Software Vendor](https://iunisov.com/portfolio/backup-systems/) This multi-year project includes inbound and outbound online lead generation using PPC, SEO, account-based paid social, review and intent-based marketing, email marketing, and lead nurturing. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in… #### [A Trusted SharePoint Data Protection Vendor](https://iunisov.com/portfolio/sp-protection/) This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,… #### [A Trusted Cybersecurity Software Vendor](https://iunisov.com/portfolio/a-trusted-cybersecurity-software-vendor/) This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA. Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels… #### [A Notable SharePoint Apps Vendor](https://iunisov.com/portfolio/a-leading-sp-apps-vendor/) This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA. This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ. The… #### [A Leading BIM Software Company](https://iunisov.com/portfolio/bim-company/) This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western… #### [A Prominent B2B ECommerce Platform](https://iunisov.com/portfolio/a-prominent-b2b-ecommerce-platform/) This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA. Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day…. #### [Fintech SaaS – Subscriptions Tracker](https://iunisov.com/portfolio/fintech-saas-subscriptions-tracker/) Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’… #### [A Growing Creative Management B2B SaaS](https://iunisov.com/portfolio/creative-b2b-saas/) This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA. As of mid-2022, we’ve achieved a remarkable feat by catapulting the… #### [B2B SaaS – An Ultimate Workspace Collaboration Tool](https://iunisov.com/portfolio/an-ultimate-workspace-software-vendor/) This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel… #### [Enterprise Backup Software Vendor](https://iunisov.com/portfolio/backup-systems/) This multi-year project includes inbound and outbound online lead generation using PPC, SEO, account-based paid social, review and intent-based marketing, email marketing, and lead nurturing. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in… ## Awards & Certificates **Honored as a Global Leader by Clutch in Fall 2023**](https://clutch.co/profile/iunisovcom#reviews) **LinkedIn Certified Marketing Insider with Case Study**](https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/case-studies/pdfs/lms-case-study-bacula.pdf) **Award-winning PPC, SEM & SMM Expert in 2023**](https://techbehemoths.com/awards-2023/pay-per-click/israel#view=20013) **Google Ads & Google Analytics Certified Individual**](https://www.credential.net/profile/andreiiunisov/wallet#gs.9wknp3) **Recognized as a Top Freelance SEO Expert in 2024**](https://clutch.co/profile/iunisovcom#reviews) **Top Inbound Marketing Company by Clutch in 2023**](https://clutch.co/profile/iunisovcom#reviews) ## HOW CAN WE WORK TOGETHER? ##### STRATEGY & AUDIT * * * ● Analyze market & competitors' data ● Identify target personas & channels ● Build lead generation execution plan ● Predict lead volumes and cost-per-lead ##### CONSULTING * * * ● Analyze current contractor's performance ● Manage relationships with agencies ● Help in-house digital marketing teams ● Advise on the modern methodologies ##### EXECUTION * * * ● Manage all leadgen channels myself ● Maximize leads on available budget ● Maintain highest possible lead quality ● Nurture leads to sales opportunities ## Customer Testimonials Iunisov.Com Clutch Review Widget [Iunisov.Com Reviews](https://clutch.co/profile/iunisovcom?utm_source=widget&utm_medium=4&utm_campaign=widget&utm_content=title&utm_term=iunisov.com) 5.0 [5.000000](https://clutch.co/profile/iunisovcom?utm_source=widget&utm_medium=4&utm_campaign=widget&utm_content=stars&utm_term=iunisov.com#reviews) [27\\ reviews](https://clutch.co/profile/iunisovcom?utm_source=widget&utm_medium=4&utm_campaign=widget&utm_content=num_reviews&utm_term=iunisov.com#reviews) SEO & PPC May 19, 2020 ##### the project ## [SEO & Digital Advertising for Digital Commerce Company](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-90966) "In addition to the good results, the knowledge and professionalism with which they collaborate is excellent." SEO & PPC $10,000 to $49,999 Jan. 2020 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $10,000 to $49,999 Jan 2020 - Ongoing Project summary: Iunisov.Com provided digital advertising for a digital commerce company. The team was responsible for the client's SEO as well as lead generation via Google Ad and LinkedIn campaigns. The Reviewer 51-200 Employees Brussels, Belgium Ilse Lauwens Director Marketing, Virto Commerce Verified ##### the review "In addition to the good results, the knowledge and professionalism with which they collaborate is excellent." ##### May 19, 2020 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: The engagement led to a clear increase in search rankings and quality leads, meeting the goals of the internal team. Iunisov.Com establishes a successful partnership through open communication. The team is personable, driven, and creative. ##### the reviewer Director Marketing, Virto Commerce Ilse Lauwens Information technology 51-200 Employees Brussels, Belgium Online Review The client submitted this review online. Verified May 28, 2024 ##### the project ## [SEO Audit & Strategy Dev for Mobile & Social Games Developer](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-291306) "Iunisov.Com's thorough analysis and strategic recommendations showcased a nuanced and up-to-date understanding of SEO." Confidential Apr. - May 2024 see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project Confidential Project summary: Iunisov.Com conducted an SEO audit and developed a strategy for a gaming company. Their deliveries included competitor assessment, SEO issues identification, on-page optimization, and action plan development. The Reviewer 51-200 Employees Cyprus Yuri Vilisov Business Development Manager, TAPCLAP Verified ##### the review "Iunisov.Com's thorough analysis and strategic recommendations showcased a nuanced and up-to-date understanding of SEO." ##### May 28, 2024 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Iunisov.Com compiled a comprehensive list of technical SEO issues with valuable insights into competitor strategies, empowering the client to develop a plan to enhance their website positioning. The team met deadlines, provided efficient communication, and addressed inquiries promptly. ##### the reviewer Business Development Manager, TAPCLAP Yuri Vilisov Gaming 51-200 Employees Cyprus Online Review The client submitted this review online. Verified SEO & PPC Dec 12, 2022 ##### the project ## [SEO Services for Steel Construction Company](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-171504) "He has deep expertise in understanding the intent of each keyword and of Google's algorithms." SEO & PPC $10,000 to $49,999 Oct. 2021 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $10,000 to $49,999 Oct 2021 - Ongoing Project summary: Iunisov.Com has been hired by a steel construction company for paid search marketing and SEO services. They initially conducted a technical SEO audit before working on the keyword and link-building campaigns. The Reviewer 51-200 Employees Tallinn, Estonia Anne Mälson Personal Assistant & Administrative Staff, Levstal Group Verified ##### the review "He has deep expertise in understanding the intent of each keyword and of Google's algorithms." ##### Dec 12, 2022 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Thanks to Iunisov.Com, the client's organic visits have increased from 20 to 230 daily, and they've reached the first page in Google results. The vendor understands Google's algorithm and is always on top of the latest trends in SEO. The partnership so far has resulted in impeccable results. ##### the reviewer Personal Assistant & Administrative Staff, Levstal Group Anne Mälson Engineering 51-200 Employees Tallinn, Estonia Online Review The client submitted this review online. Verified SEO & PPC Nov 29, 2022 ##### the project ## [SEO for SaaS Startup](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-169400) "I would have liked to have hired him for more hours per month, but we were on a budget." SEO & PPC $50,000 to $199,999 Sep. 2021 - May 2022 see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $50,000 to $199,999 Sep 2021 - May 2022 Project summary: Iunisov.Com performed an SEO audit for a SaaS startup. They defined a strategy, included recommendations for increasing organic traffic, and worked on improving the semantic core and search ranks. The Reviewer 11-50 Employees Limassol, Cyprus Arty Zhukovski CMO, SaaS Starup Verified ##### the review "I would have liked to have hired him for more hours per month, but we were on a budget." ##### Nov 29, 2022 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Thanks to Iunisov.Com's work, the client witnessed increased organic traffic and entered the top 10 in Google search results. Their professionalism and diligence were hallmarks of their work. They delivered high-quality work in a timely manner. ##### the reviewer CMO, SaaS Starup Arty Zhukovski IT Services 11-50 Employees Limassol, Cyprus Online Review The client submitted this review online. Verified SEO & PPCDigital Strategy Sep 15, 2021 ##### the project ## [Lead Generation Services for Workspace Dashboard Provider](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-133045) "It's difficult to work with contractors because we tend to have different visions, but we achieved that together." SEO & PPCDigital Strategy Confidential Feb. 2021 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project Confidential Feb 2021 - Ongoing Project summary: Iunisov.Com provides lead generation services for a workspace dashboard provider. Their scope of work includes content marketing and SEO. The Reviewer 11-50 Employees Redwood City, California Eve Shalenko CMO, Viewst Inc. Verified ##### the review "It's difficult to work with contractors because we tend to have different visions, but we achieved that together." ##### Sep 15, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: The client has seen its business grow by eight times since working with Iunisov.Com with their SEO as their main lead generation channel. The vendor had an organized task tracker that helps them execute their projects on time. Moreover, the client felt as if they have the same vision and goals. ##### the reviewer CMO, Viewst Inc. Eve Shalenko Advertising & marketing 11-50 Employees Redwood City, California Online Review The client submitted this review online. Verified SEO & PPC May 19, 2020 ##### the project ## [SEO & Digital Advertising for Digital Commerce Company](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-90966) "In addition to the good results, the knowledge and professionalism with which they collaborate is excellent." SEO & PPC $10,000 to $49,999 Jan. 2020 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $10,000 to $49,999 Jan 2020 - Ongoing Project summary: Iunisov.Com provided digital advertising for a digital commerce company. The team was responsible for the client's SEO as well as lead generation via Google Ad and LinkedIn campaigns. The Reviewer 51-200 Employees Brussels, Belgium Ilse Lauwens Director Marketing, Virto Commerce Verified ##### the review "In addition to the good results, the knowledge and professionalism with which they collaborate is excellent." ##### May 19, 2020 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: The engagement led to a clear increase in search rankings and quality leads, meeting the goals of the internal team. Iunisov.Com establishes a successful partnership through open communication. The team is personable, driven, and creative. ##### the reviewer Director Marketing, Virto Commerce Ilse Lauwens Information technology 51-200 Employees Brussels, Belgium Online Review The client submitted this review online. Verified May 28, 2024 ##### the project ## [SEO Audit & Strategy Dev for Mobile & Social Games Developer](https://widget.clutch.co/widgets/get/4?ref_domain=iunisov.com&uid=846343&ref_path=/\#review-291306) "Iunisov.Com's thorough analysis and strategic recommendations showcased a nuanced and up-to-date understanding of SEO." Confidential Apr. - May 2024 see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project Confidential Project summary: Iunisov.Com conducted an SEO audit and developed a strategy for a gaming company. Their deliveries included competitor assessment, SEO issues identification, on-page optimization, and action plan development. The Reviewer 51-200 Employees Cyprus Yuri Vilisov Business Development Manager, TAPCLAP Verified ##### the review "Iunisov.Com's thorough analysis and strategic recommendations showcased a nuanced and up-to-date understanding of SEO." ##### May 28, 2024 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Iunisov.Com compiled a comprehensive list of technical SEO issues with valuable insights into competitor strategies, empowering the client to develop a plan to enhance their website positioning. The team met deadlines, provided efficient communication, and addressed inquiries promptly. ##### the reviewer Business Development Manager, TAPCLAP Yuri Vilisov Gaming 51-200 Employees Cyprus Online Review The client submitted this review online. Verified ## Free Evaluation Offer: Enhance Your Performance with a Free Strategy Session It can be challenging to start working with a freelance expert, especially considering the unpredictable quality and investment risks. Unlike competitors, I am not in favor of providing "free audits", as they can be biased. Instead, I offer a thorough assessment of your current strategy based on [my unique competitor analysis methodology](https://iunisov.com/digital-marketing-competitor-analysis-examples-guide/). You can gain valuable insights and growth recommendations for free during a live video session with me. Why choose this offer? Firstly, it is an unbiased assessment. You will get an objective evaluation focused on real numerical results. Secondly, this is an expert-level analysis. I execute these assessments myself and provide insights based on my 15+ years of experience. Lastly, this is practical and actionable. I only propose realistic and achievable steps to optimize your digital marketing performance. What's Included: - Digital Marketing Strategy Review - In-Depth Competitive Analysis - Identification of Key Opportunities and Gaps - Actionable Recommendations to Improve Traffic, Engagement, and Conversions Don’t miss this opportunity to unlock the full potential of your digital marketing strategy. Drive significant enhancements in your online performance. ## My Blog ###### September 12, 2024 ###### 0 [**Lead Generation and Online Live Chats: Tips & Best Practices for B2B & Tech**](https://iunisov.com/lead-generation-online-live-chats/) ###### June 7, 2021 ###### 0 [**LinkedIn Ads for B2B LeadGen: Best Practices & Case Studies in 2024**](https://iunisov.com/linkedin-b2b-ads-lead-generation-examples-case-studies/) ###### November 13, 2019 ###### 0 [**Clutch Recognizes Andrei Iunisov as Industry Leader**](https://iunisov.com/clutch-recognizes-iunisov-com-as-industry-leader/) [Privacy](https://www.google.com/intl/en/policies/privacy/) \- [Terms](https://www.google.com/intl/en/policies/terms/) [Privacy Policy](https://iunisov.com/privacy-policy/) and [Terms & Conditions](https://iunisov.com/terms-conditions/).