I am an independent B2B SEO expert and a specialist in organic lead generation with 13 years of experience worldwide.


How Can I Help Your B2B Business With SEO?

In Marketing & B2B SEO

● Generate More Target B2B Leads
● Improve Visitor -> Lead Conversion
● Improve Lead -> Opportunity Conversion
● Generate More Online Orders
● Get Your Website to Google in TOP-10

In Digital Transformation

● Transform Business Process into Digital Space
● Digitize Workplaces in your Organization
● Integrate Business Processes with Digital Tools
● Improve Business Goals' Delivery Speed
● Reduce Human Error Factor

About me

Since 2006 I was involved in digital lead generation and SEO for B2B in the rapid-growing software company Parallels in Seattle, WA.

In 2009 I founded the first web analytics agency in Russia. My client list included the top-100 russian digital advertisers.

In 2014 the business was sold to the hugest independent digital marketing agency in Russia - iConText Group.

Since 2016 I started to individually provide digital marketing, B2B SEO consulting and digital transformation services to various companies from all economy sectors worldwide.

B2B Lead Generation & Nurturing

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

Search & Display Ads in Google

Digital Marketing Analytics

Conversion Rate Optimization

Facebook, Instagram and LinkedIn Ads

13+ Years Experience in SEO for B2B businesses

Parallels, Inc

2006 - 2009

Senior Online Marketing Manager

Responsible for overall online revenue and digital marketing efforts in Parallels. This included sales and lead generation via search engine marketing (SEM), SEO optimization, software review portals, free download websites, affiliate management, social media marketing, email marketing campaigns, retargeting campaigns and other channels. Executed conversion rate optimization activities using Google Analytics, Omniture and website usability improvements. New sales and upgrade campaigns to user base with $100k/day results.


2009 - 2014

Co-Founder and CEO

The leading web analytics agency in Russia. Founded as the first independent web analytics agency in 2009, the first Google Analytics certified partner in Russia. Executing web analytics services for largest russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst etc. Since 2014 a member of iConText Group - one of the biggest online marketing holdings in Russia. Responsible for overall strategy, new business acquisition, project execution and P&L.

iConText Group

2014 - 2015

Marketing Director

Responsible for overall iConText group marketing&strategy. Built profitable SMB business division (icTurbo) with >100Mn revenues. Responsible for business processes for SMB customers, lead generation, sales operations and service execution. This job was transitional after WebProfiters was acquired by iConText.

Internet Investment Development Fund

2015 - 2018

Investment Board Member

Along with other board memebers in the Europe's biggest internet projects fund responsible for marketing and business model evaluation of the fund's projects. Main expertise: online retail, enterprise and consumer software, SAAS services. Evaluated marketing strategies worth of tens of millions of USD for the biggest fund's projects incl. Babadu, Pravo.Ru (Case.One), Robot Vera, Promobot, Cinemood and others.


2016 - now

Digital Marketing Expert

At Iunisov.Com I personally provide digital marketing & SEO consulting services for B2C and B2B businesses.
For startups & business re-launches:
- data-driven digital strategy development;
- competitor analysis and insights generation;
- effective websites and mobile apps development.
For generating targeted visitors and high-quality leads:
- SEO marketing;
- social media marketing;
- pay-per-click ads;
- display ads;
- other digital channels.
For optimizing marketing funnels, nurturing leads and retaining customers:
- website conversion rate optimization;
- lead nurturing via email & retargeting;
- microsegment email-marketing to cohorts;
- website A/B testing and usability audits;
I also help internal digital marketing teams with messaging and value communication, independent digital marketing assessment and audit.

My SEO Portfolio for B2B Companies

  • All
  • Product Marketing
  • Website Design
  • Marketing Strategy
  • Marketing Management
Bacula Systems

Bacula Systems

Enterprise Backup and Recovery



SharePoint & Office 365 Apps



Collaboration and project management platform

Testimonials from my B2B clients

Materials about SEO for B2B

Public Events

Get in touch

Feel free to ask me questions on lead generation or SEO for B2B companies. I will try to reply you in 1 business day.